STRONG Pilates Announces U.S. Expansion Following Successful Texas Launch

Explore STRONG Pilates’ rapid U.S. expansion, blending Pilates and cardio with innovative equipment in new studios across Texas, California, and more. Discover their unique fitness experience.

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Fhitting Room Announces Closure of Multiple Locations Amid Industry Shifts

Fhitting Room announces the closure of three key locations amid industry challenges. Discover how this boutique fitness brand is adapting with digital solutions like Fhitting Room On Demand and FHIT at Home.

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Extraordinary Brands Acquires Row House, Expanding Boutique Fitness Portfolio

Extraordinary Brands acquires Row House, expanding its boutique fitness portfolio with a dynamic, rowing-focused group training concept. Learn about this strategic addition and its impact.

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Jazzercise Jives into a New Era with Bobbi Quick as President

Jazzercise welcomes Bobbi Quick as its new President, marking a strategic leadership shift to spearhead growth and innovation. Discover how this dynamic duo plans to dance through the competitive fitness landscape.

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F45 Introduces VAURA, a New Pilates Experience

Discover the resurgence of Pilates in 2024: Explore the rise in global popularity of this core-strengthening, flexibility-enhancing workout, with market trends projecting a growth from USD 140.75 billion in 2022 to USD 409.11 billion by 2032. Dive into the world of Pilates and its benefits for mind and body.

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Timbaland Strikes a New Chord: Wellness Album with Myndstream

Explore Timbaland's groundbreaking foray into wellness music, a harmonious venture with Myndstream. From hitmaker to serenity creator, discover the rhythmic journey set to transform holistic well-being in 2024.

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Key Insights from London's Boutique Fitness Boom

Explore the dynamic rise of boutique fitness in London with over 300 studios, a growth of +17.4% in the past five years. From F45's leading position to the evolving landscape of Cardio, Mind & Body, and CrossFit studios, uncover key trends, pricing insights, and expert perspectives.

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Echelon Fitness Joins Forces with runDisney

Explore the impactful collaboration between Echelon Fitness and runDisney as official multi-year race sponsors. Delve into the strategic alliance bringing cutting-edge fitness to 170,000 participants, featuring innovative equipment, community engagement, and a seamless blend of on and offline experiences.

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Los Angeles Rams Announce Partnership with Xponential Fitness

Xponential Fitness announces a partnership with the Los Angeles Rams as the Proud Fitness Partner of the NFL team. Explore how this collaboration introduces diverse fitness concepts to the Rams' fanbase, including Club Pilates, Pure Barre, CycleBar, and more. Discover the focus on well-being and community-building as this partnership extends beyond fitness and sports. Learn about upcoming initiatives and engagement opportunities in the greater Los Angeles area.

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Hannah Ungar Hannah Ungar

STRONG Pilates Ventures into Canadian Fitness Scene: Toronto Studio to Launch in November

Discover the latest fitness sensation as STRONG Pilates, the renowned Australian franchise, makes its grand entrance into Canada's fitness landscape. Toronto's inaugural studio launch this November marks the beginning of a dynamic expansion plan, aiming to establish 60 studios across Canada in five years. With a reputation for blending Pilates and high-intensity cardio, STRONG Pilates has already conquered global markets, boasting 100+ studios worldwide. This strategic move rides the wave of Canada's fitness fervor, catering to a population where 60% engage in daily exercise. Co-founders Michael Ramsey and Mark Armstrong anticipate a thriving reception, backed by projections of 171% fitness industry growth by 2028. As the fitness giant sets its sights on the US in 2024, the journey of STRONG Pilates unfolds with global momentum.

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Hannah Ungar Hannah Ungar

Nike Studios: A New Venture in Fitness Innovation

Explore Nike Studios: Unveil a world of cutting-edge fitness encounters with Nike's boutique fitness studios - Nike Training Studios (NTS) & Nike Running Studios (NRS). Experience dynamic workouts and a welcoming community. Engage in at-home exercise through their digital app and partake in social fitness events. Nike Studios caters to all fitness levels, from beginners to seasoned athletes. The first location opens in West Hollywood, CA, with future expansions planned. Stay informed and sign up for updates at NikeStudios.com.

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Hannah Ungar Hannah Ungar

Uniting Fitness Champions: A Recap of IDEA World 2023 in Los Angeles!

Discover the electrifying highlights of IDEA World 2023, the ultimate fitness event in Los Angeles! Uniting thousands of passionate fitness professionals, this empowering gathering showcased cutting-edge innovations, celebrity workouts, and inspiring award ceremonies. Relive the camaraderie and transformative moments that define the fitness industry's unwavering resilience.

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Hannah Ungar Hannah Ungar

Elevating the Boutique Fitness Industry: Boutique Fitness Solutions at IHRSA

This year Boutique Fitness Solutions collaborated with IHRSA. Founded by industry leaders NT Etuk and Julian Barnes, BFS is on a mission to support the growth of boutique fitness businesses. During the track day, BFS provided valuable business education to boutique fitness owners, helping them develop strategies for success. The focus was on advocating for the fitness industry to be deemed essential, showcasing the important role that boutique fitness studios play in supporting their communities.

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Hannah Ungar Hannah Ungar

Gym Tour & Founder Story | VIP Fitness & Lifestyle

Step into the world of VIP Fitness and Lifestyle, a unique boutique gym in Vancouver, BC that's redefining fitness. In this video, we take you on an exclusive tour of our innovative gym and share the inspiring story of Founder, Phaedra Wright. As a female entrepreneur in a male-dominated industry, Phaedra has broken barriers and defied expectations to create a gym that's welcoming, inclusive, and empowering.

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