Key Insights from London's Boutique Fitness Boom
Krissy Vann | Host, All Things Fitness and Wellness
In a city that never stops moving, London's fitness landscape seems to be setting a new pace, boasting over 300 boutique studios – a robust surge of +17.4% over the past five years. The metropolis, with its 6.98 million adults aged 18 and above, now sees 56% of its health-conscious citizens living within a mere one-mile radius of a boutique fitness haven. If you're looking to sweat, it seems like you won't have to go far in London.
The recently unveiled London Boutique Studio Report 2023 by Leisure DB brings some intriguing revelations. F45 continues to wear the crown as London's go-to boutique fitness operator, reigning over a third of the city's boutique studios. The report categorizes these fitness havens into three main genres: 49.1% are Cardio, 31.5% fall into the Mind & Body category, and the remaining 19.4% embrace the CrossFit ethos. It's safe to say Londoners are spoiled for choice when it comes to boutique fitness flavors.
Not just a hub for physical prowess, the report dives into the financial aspects, revealing an increase of over 20% in the average unlimited monthly membership fees in the last half-decade. Londoners don't seem to mind, as there's been a 15% surge in the number of boutique classes available since 2018.
In a nod to the digital age, over a quarter of these fitness sanctuaries still maintain an online presence, offering live or on-demand classes for those who prefer to break a sweat in the comfort of their own space. As the boutique fitness scene in London evolves, industry experts stress the importance of staying ahead of the curve, emphasizing the need for variety and a relentless focus on providing a stellar client experience.
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