Les Mills Introduces CEREMONY™ for Scalable Circuit Training for Gyms
Krissy Vann | Host, All Things Fitness and Wellness
As the fitness industry shifts toward experiences that emphasize community and connection, Les Mills has unveiled its newest program, LES MILLS CEREMONY™, a functional circuit class designed to meet the growing demand for engaging, boutique-style training. This latest addition aims to help fitness operators deliver elevated group workout experiences that foster member retention and deepen engagement.
The program's launch is supported by a global campaign, building on Les Mills' 2023 “Choose Happy” platform. The campaign seeks to reframe the narrative around exercise, spotlighting the emotional rewards of group fitness. Directed by Dave Meyers, a filmmaker known for his work on visually compelling campaigns, the accompanying commercial captures the raw, unfiltered moments of joy that emerge when individuals push beyond their perceived limits.
The class combines strength and cardio conditioning through equipment-based circuit training, designed to challenge multiple muscle groups and improve endurance. Its focus on music-driven motivation and coach-led instruction aims to ensure participants of all fitness levels feel supported and leave the studio with a sense of accomplishment.
Already implemented in clubs such as Fitness First (Germany and Australia), Bannatyne, New York Sports Club, and CLUB4, LES MILLS CEREMONY™ represents a strategic move to integrate high-demand fitness trends into scalable offerings for operators. The program addresses a key challenge in the industry: how to create unique, value-driven experiences that differentiate traditional clubs from boutique competitors.
“Circuit training is heating up right now, and CEREMONY is one of our toughest yet most beloved classes,” said Luke Waldren, Chief Customer Officer at Les Mills. “We wanted to design a program that not only pushes boundaries but also delivers an innovative take on group training. For operators, CEREMONY simplifies the process of adding premium circuit classes, while for members, it offers a fresh way to experience the power of group workouts.”
By aligning its product strategy with consumer demand for connected and meaningful fitness experiences, Les Mills continues to position itself as a partner to clubs navigating the evolving expectations of members.
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Les Mills International