F45 Introduces VAURA, a New Pilates Experience
Krissy Vann | Host, All Things Fitness and Wellness
New York City VAURA Pilates studio, a fitness concept from Australia, now opening in January 2024. VAURA, originally known as Vive Active in Australia, revolutionizes reformer Pilates by blending it with athletic training. This state-of-the-art studio offers a unique, full-body conditioning experience that aims to go beyond traditional workouts, energizing both body and mind.
The studio's design offers a modern aesthetic with mirrored ceilings, mood lighting, and a vibrant sound system, creating an immersive fitness environment. Tom Dowd, CEO of F45 Training, emphasizes VAURA's uniqueness in providing a full-body sensory experience, combining luxurious amenities and dynamic classes to inspire transformative results. The studio adds a new dimension to the F45 family's Pilates offerings, which also include the FS8 concept.
VAURA's 50-minute classes cater to various fitness levels and preferences, with offerings like the all-encompassing 'TOTAL' class, the flexibility-focused 'STRETCH' class, the high-energy 'CIRCUIT', and the 'FUSION' class which combines reformer and floor exercises. Travis Frenzel, CEO of Club Sports Group and VAURA franchisee, highlights the studio's commitment to offering an unparalleled experience in the heart of Manhattan.
Pilates, a discipline known for its emphasis on core stability, strength, flexibility, and mindful movements, is experiencing a significant resurgence in popularity. According to research published in The Brainy Insights the global Pilates and Yoga Studios market garnered a revenue of USD 140.75 billion in 2022. Analysts project this market to grow at a Compound Annual Growth Rate (CAGR) of 11.26% from 2023 to 2032, anticipating it to reach an astounding USD 409.11 billion by 2032, underscoring the growing global enthusiasm for Pilates.
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Credit: VAURA