Los Angeles Rams Announce Partnership with Xponential Fitness

Krissy Vann | Host, All Things Fitness and Wellness

Xponential Fitness, the largest global franchise group of boutique fitness brands, has announced a new partnership with the Los Angeles Rams as the Proud Fitness Partner of the NFL team.

As the Proud Fitness Partner of the Los Angeles Rams, Xponential Fitness will introduce its diverse portfolio of fitness concepts to the team's fanbase. Xponential Fitness brands include Club Pilates, Pure Barre, CycleBar, StretchLab, Rumble Boxing, BFT, YogaSix, Row House, STRIDE Fitness, and AKT. This partnership aims to offer Rams fans innovative and accessible ways to stay active and healthy while supporting their favorite team.

Danyal Ali, Chief Marketing Technology Officer of Xponential Fitness, commented on the partnership, stating that it provides an opportunity to inspire and empower individuals to lead healthier lives through their family of brands and their fitness experiences. The partnership extends beyond fitness and sports, aiming to create a community where health, entertainment, and togetherness intersect.

In addition to enhancing the fan experience, Xponential Fitness and the Rams will collaborate on community initiatives in the greater Los Angeles area.

As part of this partnership, Xponential Fitness and the LA Rams will introduce a content series featuring workouts hosted at various Xponential brands, often featuring members of the Rams Cheerleaders. Additionally, Xponential Fitness and its family of brands will have a presence through digital signage at SoFi Stadium on Rams game days.

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