Echelon Fitness Joins Forces with runDisney
Krissy Vann | Host, All Things Fitness and Wellness
Echelon Fitness has announced a multi-year deal to sponsor runDisney events at Walt Disney World Resort in Florida and Disneyland Resort in California, starting in 2024.
The collaboration aims to enhance the fitness and wellness experiences of runDisney participants by integrating Echelon's connected fitness equipment into the race events. Echelon will showcase its products at runDisney races, conduct interactive demonstrations at race expos, and participate in runDisney yoga events.
Adam Ball, Vice President of runDisney, expressed excitement about the collaboration, stating, "By teaming up with Echelon, we will be able to bring even more convenient and enjoyable fitness options to our runDisney community and fans."
CEO Lou Lentine highlighted Echelon's commitment to helping members achieve their fitness goals, stating, "We are excited about joining with our members and runDisney runners on their fitness journeys - from pre-training to post workouts and even using our connected fitness equipment for runDisney virtual races from the comfort of their own homes."
The runDisney race series, attracting over 170,000 runners each season, is renowned for combining the magic of Disney with the thrill of running. The events include 5Ks, 10Ks, 10-milers, half marathons, challenge events, and health and fitness expos.
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