Pilates Boom Drives Club Pilates Expansion Across Europe
Krissy Vann | Host, All Things Fitness and Wellness
As low-impact fitness options continue to grow in popularity, Club Pilates is expanding its presence in Europe. The company has announced a new Master Franchise Agreement to bring its studios to Belgium, Luxembourg, and Monaco, with a commitment to open at least 36 locations over the next decade. This move increases the brand's international footprint to 21 markets.
The agreement is with TMCP Fitness International, led by Chris and Susan Fichaud, who have a track record of operating Club Pilates franchises in both Europe and the United States. TMCP Fitness has already opened studios in Bordeaux and Rennes, France, and is developing locations in Ireland and Switzerland. The Fichauds described their latest expansion as a strategic step in broadening their reach across the continent.
"We are delighted to acquire the Master Franchise rights for Club Pilates in these regions," the Fichauds said. "The enthusiasm for Pilates has been truly remarkable, with communities embracing the benefits of this fitness concept."
Bob Kaufman, President of International at Xponential Fitness, emphasized the role of Pilates in meeting changing fitness trends. "As Pilates continues to reach new consumers and demand keeps rising, Club Pilates is thrilled to be on the forefront of that growth," Kaufman said. "These new territories are a natural next step for our European expansion."
Club Pilates already operates studios in several European countries, including Spain, Portugal, France, and Germany, and has recently signed agreements to open locations in Austria, the Netherlands, and Switzerland. The first studio in Ireland is set to open in March.
The rise in demand for Pilates is linked to its accessibility and reputation as a low-impact workout that improves core strength, flexibility, and balance. With this expansion, Club Pilates aims to reach a broader audience in markets where health-conscious lifestyles are on the rise.
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Credit: Club Pilates / Xponential Fitness