Barry's Secures Strategic Investment from Princeton Equity Group for Global Expansion
Krissy Vann | Host, All Things Fitness and Wellness
Barry's has announced a strategic investment from Princeton Equity Group. This partnership aims to support Barry's expansion into new markets, with a particular focus on growing its presence in the UK and Canada. Barry's, founded in 1998, currently operates 89 studios worldwide and reported over seven million visits in 2024.
According to Joey Gonzalez, Co-CEO of Barry's, the investment comes at a pivotal time for the company. "Barry's is a brand that has consistently withstood the test of time, thanks to its unique, results-driven workout and an extraordinary community that has supported us over two decades," said Gonzalez. He highlighted the company's adaptability during the pandemic as a cornerstone of its ongoing success.
The funding from Princeton will be directed toward scaling operations and maintaining the quality of the fitness experience Barry's is known for. "From our signature Red Room to our vibrant, supportive community, we want to make sure that every new studio we open feels like our first," said JJ Gantt, Co-CEO of Barry's.
Princeton Equity Group expressed enthusiasm for the partnership. "Barry's has successfully combined world-class fitness with an incredible sense of belonging," said Jim Waskovich, Managing Partner at Princeton. "We are excited to support the team as they bring this experience to meet the demand of clients around the world."
Barry's has achieved significant growth since its early days, aided by a previous investment from North Castle Partners in 2015. This latest partnership is expected to accelerate the company's plans to open dozens of additional locations in the coming years.
The partnership reflects a joint effort to support Barry's growth while maintaining its established fitness model. This collaboration is expected to facilitate the brand's expansion into additional markets, bringing its workout offerings to a broader audience.
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