Pvolve Expands into Key U.S. Markets, Signing New Franchise Agreements
Krissy Vann | Host, All Things Fitness and Wellness
As more people shift toward low-impact fitness routines designed to build strength, mobility, and longevity, boutique concepts like Pvolve are gaining traction across the industry. Known for its functional movement training paired with resistance equipment, Pvolve has announced franchise agreements to open new studios in Dallas, Miami, Charlotte, and Portland. These agreements, which include both single-unit and multi-unit developments, mark the brand’s continued push into high-growth markets and reflect increasing demand for sustainable, low-impact fitness solutions.
The new franchise locations are expected to create between 10 to 15 job opportunities per studio, while also contributing to local economies. By expanding its presence in these key markets, Pvolve aims to provide more communities with access to its fitness model, which emphasizes long-term wellness and injury prevention over short-term aesthetic goals.
In Dallas, Pvolve has secured a three-unit development agreement with Jessie Cleveland, an accounting professor and business leader. Her studios will serve premium neighborhoods, including Highland Park/Park Cities, North Dallas, and Lakewood. In Miami, Adriana Albornoz, an international business executive, will bring the brand’s concept to Coral Gables, with plans to open the location by late summer or early fall of 2025. Charlotte’s new Pvolve studio will be led by Mariana Lim, an experienced entrepreneur and franchise owner, who will open in the upscale Myers Park neighborhood. Meanwhile, in Portland, business innovators Gary and Suzy Jackson will combine their backgrounds in education, retail, and fitness to establish a studio in Northwest Portland.
Julie Cartwright, President of Pvolve, highlighted the importance of strategic growth and the role of franchise partners in the company’s continued success. "Pvolve's continued success is fueled by franchise owners who believe in our mission and have the expertise to bring it to life in their communities," Cartwright said. "By strategically expanding into these top markets with the right owners at the helm, we're ensuring that more people can experience the life-changing benefits of Pvolve and live younger, longer."
The expansion follows the launch of Pvolve’s Strength Redefined Challenge, a six-week program inspired by Jennifer Aniston’s personal fitness routine. The challenge focuses on improving functional movement, strength, and overall well-being. Designed for people of all ages and fitness levels, the program aims to promote healthier, more sustainable fitness habits.
Pvolve continues to seek new franchise partners to further its growth across the United States. The company is prioritizing candidates with strong business skills and leadership experience to support its mission of delivering smarter, longevity-focused fitness solutions.
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Credit: Pvolve