Extraordinary Brands Acquires Row House, Expanding Boutique Fitness Portfolio

Krissy Vann | Host, All Things Fitness and Wellness

Extraordinary Brands has announced the acquisition of Row House, marking the third boutique fitness brand to join its rapidly growing fitness conglomerate. This acquisition follows the inclusion of Eat the Frog Fitness and pūrvelo, further expanding Extraordinary Brands' diverse lineup.

Row House, founded in 2014, is known for its dynamic, rowing-focused group training sessions that offer an inclusive and effective full-body workout. The brand has quickly gained popularity across the United States, bringing a unique, low-impact, high-energy fitness experience to the market.

"Row House aligns perfectly with our vision of providing varied and top-notch fitness experiences," said RJ Krone, President of Extraordinary Brands. "We are thrilled to incorporate this innovative rowing concept into our portfolio, enhancing our franchise business with a brand that embodies community, diversity, and exceptional results."

As part of Extraordinary Brands, Row House will receive extensive support in marketing, operations, and growth strategies. This backing is expected to ensure the continued success and expansion of Row House's unique fitness model. The acquisition highlights Extraordinary Brands' commitment to building a diverse portfolio that caters to the varied fitness needs of individuals at all levels.

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Credit: Row House