ŌURA appoints Dr. Ricky Bloomfield as Chief Medical Officer, expanding its focus on healthcare partnerships and data-driven health insights in the wearable technology space.

Life Time has been named to Fast Company’s list of the World’s Most Innovative Companies for 2025, ranking among the top 50 globally and earning the No. 1 spot in the Wellness and Personal Care category. The recognition highlights Life Time’s expansion into longevity-focused health services, its investment in performance-based wellness, and its growing presence in racquet sports.

F45 Training has launched FIT House of Brands, bringing together F45 Training, FS8, VAURA Pilates, and wellness services under one unified company. With a focus on functional training, recovery, and community-driven experiences, FIT is expanding its global footprint while redefining holistic wellness in the boutique fitness industry.

ABC Fitness’ Q1 Wellness Watch reveals key fitness trends shaping 2025. With 76% of consumers identifying as active, gym check-ins hitting 106 million, and AI-driven fitness tracking on the rise, the industry is seeing a shift toward hybrid workouts, affordability, and holistic wellness.

A new study identifies the top U.S. cities best positioned to support extreme longevity, highlighting the factors that could help someone live to 150. Researchers analyzed wellness indicators, healthcare access, social connections, and education levels to determine the nation's top longevity hotspots.

F45 Training has signed a multi-year global partnership with Red Bull, marking the energy drink brand’s first official collaboration with a fitness studio network. The deal will introduce Red Bull products into F45 studios worldwide, integrate brand activations into fitness events, and connect with F45’s HYROX partnership for new training experiences. Red Bull products are expected to be available in studios by June 2025.

CrossFit is up for sale as Berkshire Partners looks to exit its investment, with Moelis & Company advising on potential buyers. The sale comes as affiliate numbers have dropped from over 14,000 to under 10,000, raising questions about the future of the brand and its global network.

STRONG Pilates is expanding its U.S. growth plan with over 155 locations in development, backed by a strategic partnership with wellness investor Momentic Studios. The global fitness franchise, now operating 80+ studios across 11 countries, continues its rapid expansion after an 18% network revenue increase in 2024.

FIBO’s latest expansion introduces Hall 1, a dedicated space where longevity, wellness, and hospitality take center stage. With expert panels, hands-on experiences, and industry networking, the shift highlights how fitness businesses are adapting to meet growing demand for recovery, mental well-being, and long-term health solutions.

WHOOP and [solidcore] partner to enhance wearable tracking for reformer-based strength training. The new WHOOP activity mode provides more accurate insights into [solidcore]’s controlled, time-under-tension workouts, improving training and recovery metrics.

Peloton introduces kettlebell training to its platform, offering expert-led classes and structured programs on the Peloton and Strength+ apps. Explore dynamic workouts designed to build strength, endurance, and mobility.

New research from the Global Wellness Institute (GWI) reveals that the US wellness economy has reached $2 trillion, making up one-third of the global market. The report highlights the industry's rapid growth, outpacing other major markets like China and Germany, with strong gains in fitness, nutrition, mental wellness, and workplace health sectors.

EGYM Genius introduces AI-powered strength training with the Smart Strength Squat, Squat Flexibility Test, and Business Suite 2.0, giving fitness operators data-driven tools to enhance performance and member experience.

ABC Fitness partners with Truemed to expand HSA/FSA access for gym memberships, making fitness more affordable for eligible Americans. Learn how this collaboration removes financial barriers to health and wellness.

Therabody expands its wellness tech lineup with three groundbreaking innovations—the smallest Theragun ever, an advanced LED back pain solution, and a bold new TheraFace Depuffing Wand. Discover how Therabody is redefining recovery and self-care.

Life Time (NYSE: LTH) expands its MIORA Performance and Longevity Clinic with the opening of Life Time Evanston, marking its first new club of 2025. The clinic offers metabolic assessments, hormone therapy, and advanced wellness treatments.

Matrix Fitness partners with the International Luxury Hotel Association (ILHA) to enhance fitness and wellness offerings in luxury hotels. The collaboration will focus on industry insights, emerging trends, and technology to meet the evolving expectations of high-end travelers. Learn more about the partnership.

Crunch Fitness is expanding into India with a Master Franchise Agreement set to bring at least 75 gyms to the country. Led by industry veterans Nikhil Kakkar and Dr. Umesh Kansal, the expansion marks a major step in Crunch’s global growth. Learn more about the brand’s plans for India.

ABC Trainerize launches ABC Trainerize Academy, an education platform designed to help fitness professionals grow their businesses. With courses for both new and experienced trainers, the Academy covers online coaching, business growth strategies, and platform mastery. Learn more about this new initiative.

Life Time (NYSE: LTH) reports strong 2024 financial results with an 18.2% revenue increase to $2.621 billion and record membership retention. Net income more than doubled to $156.2 million. Read more on Life Time’s growth and 2025 outlook.