FIT House of Brands Expands F45 Training’s Global Presence and Wellness Offerings
Krissy Vann | Host, All Things Fitness and Wellness
F45 Training has announced the launch of FIT House of Brands, a new company brand that brings together its key fitness and wellness concepts under one umbrella. The move marks a major step in the company’s strategy to expand beyond functional training and create a broader ecosystem focused on holistic wellness, recovery, and community-driven experiences. With operations in over 55 countries and a growing network of studios, FIT aims to redefine its presence in the boutique fitness space.
“The launch of FIT marks a pivotal moment for the fitness and wellness industry,” said Tom Dowd, CEO of FIT. “We’re not just evolving – we’re redefining ourselves as well as our brand story, enabling expansion under our umbrella to include new modalities whether through acquisition or development. FIT is leading the charge in holistic wellness by uniting F45 Training, FS8, VAURA Pilates, and our recovery services under one powerful vision. This is about empowering communities worldwide to move better, feel stronger, and live longer.”
FIT House of Brands includes F45 Training, FS8, and VAURA Pilates. F45 Training remains the core of the business, offering functional, high-intensity group workouts designed to be efficient and results-driven. FS8 combines elements of Pilates, tone, and yoga to deliver a low-impact but high-energy experience. VAURA Pilates merges traditional reformer Pilates with athletic training, creating a more dynamic workout environment enhanced by music, lighting, and an immersive studio setting.
The company has seen strong growth across its portfolio. Over the past year, F45 Training recorded a 12.4 percent increase in global average unit volumes, while FS8 saw a 23.9 percent rise. VAURA Pilates experienced the most significant expansion, with 51.1 percent growth. In 2024, the company opened 75 new studios, further strengthening its foothold in the boutique fitness market.
As part of its expanded approach, FIT is also prioritizing wellness and recovery services. Select studios now offer cold plunges, infrared saunas, and percussion therapies designed to complement training programs. These additions align with a broader industry trend toward integrating fitness and wellness under one membership model.
FIT’s repositioning is built around three core brand pillars: movement, community, and long-term wellness. The company is focused on creating an experience that extends beyond workouts, fostering a sense of connection among members and offering tools for both physical and mental well-being. Franchise owners and members alike are central to this vision, as FIT continues to build what it sees as a more comprehensive and sustainable approach to fitness.
Dowd emphasized the company’s long-term vision, stating, “This repositioning sends a strong message that we are committed to each of our current and future modalities as we continue to grow and evolve.”
With a strong global presence and continued expansion, FIT House of Brands signals a new phase for the company as it looks to meet the increasing demand for integrated fitness and wellness solutions.
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