F45 Training Gets Its Wings with New Red Bull Partnership
Krissy Vann | Host, All Things Fitness and Wellness
F45 Training is adding a new boost to its workouts with a multi-year global partnership with Red Bull. As the energy drink brand’s first official collaboration with a fitness studio network, the deal will introduce Red Bull products into F45 studios worldwide while integrating brand activations into fitness events and training experiences. With a focus on fueling members both inside and outside the gym, the collaboration is set to introduce new engagement opportunities across the F45 community.
“This partnership is designed to further empower F45 Training members worldwide to push their limits while fueling their workouts with Red Bull,” said Tom Dowd, CEO of F45 Training. “We’re honored to partner with Red Bull as our official energy drink partner and cannot wait to introduce an even more electrifying training experience for members.”
Over the next three months, Red Bull products will become available for purchase at F45 studios. Beyond in-studio offerings, members will have access to exclusive Red Bull-sponsored fitness activations and events, further integrating the brand into the F45 experience.
The partnership will also extend to F45’s existing collaboration with HYROX, a competitive fitness race that blends running with functional workouts. Under the new agreement, F45, Red Bull, and HYROX will introduce Red Bull 100 x HYROX activations, creating a new training element within F45 studios and at select HYROX events. The partnership will also feature content collaborations with F45 athletes and Red Bull creators, event integrations that grant members exclusive access to select Red Bull fitness experiences, and in-studio branding that includes product sampling and cooler placement.
“At F45, we are always looking to partner with like-minded brands that are forward-thinking when it comes to the future of fitness,” said Brian Killingsworth, CMO of F45 Training. “F45 and Red Bull together will put the fun in functional training. We’re excited to roll out this partnership across our studios and grant members exclusive access to events and integrations.”
Red Bull products are expected to be available in F45 studios by June 2025. As the partnership unfolds, it positions F45 within Red Bull’s broader fitness and sports network, reinforcing the brand’s presence in high-intensity training and competition.
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