Jennifer Aniston and Pvolve Highlight Strength Training to Keep Members Engaged Beyond January

Jennifer Aniston partners with Pvolve to launch a six-week strength training challenge in 2025, addressing fitness retention with innovative workouts, expert coaching, and a focus on longevity.

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Apple Fitness+ Integration with Strava Highlights Strategic Move for User Retention in 2025

Discover how Apple Fitness+ and Strava's new integration enhances user engagement, offering advanced tracking, community sharing, and strategic tools to drive fitness retention in 2025.

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Strength Training and Sauna Use Dominate 2025 Fitness Goals, Life Time Survey Finds

Discover 2025's top fitness trends, from strength training to sauna sessions, as revealed by Life Time's latest survey. Explore how recovery and holistic wellness are reshaping gym experiences.

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Strength Training Trend Continues in 2025, Planet Fitness Expands Equipment Offerings

Strength training continues to dominate fitness trends in 2025. Learn how Planet Fitness is responding with new equipment and investments to meet the demand while addressing retention challenges in the New Year fitness surge.

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Jane Fonda Brings Retro Fitness to Meta VR with Supernatural Collaboration

Jane Fonda teams up with Supernatural on Meta Quest to bring retro-inspired VR workouts to life. Launching December 25, the series offers immersive fitness options for all levels.

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ABC Fitness Taps Into Dry January Trends with New Trainer Tools

Explore how ABC Fitness and Sunnyside are supporting Dry January with new tools for fitness trainers, promoting mindful drinking as part of holistic health and wellness.

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ClassPass Report Highlights 51% Growth in Fitness Reservations, Ice Skating Gains Traction

Explore the 2024 ClassPass Report: Fitness bookings grew by 51%, wellness services surged 38%, and Pilates led workouts while ice skating saw 698% growth. Discover key trends shaping fitness and wellness.

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Noom Adds Oral Weight Loss Medication to Its Offerings with Metformin

Noom expands its Med program to include Metformin, offering a cost-effective oral weight loss option. Learn how this FDA-approved medication, paired with Noom’s behavior change tools, supports sustainable weight management.

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75% of Americans Think About Their Weight Daily: What the Data Tells Us

Explore key insights from the 2024 Shape of America Report, revealing how weight impacts health, finances, and daily life. Learn why 75% of Americans think about their weight daily and how trends are shaping wellness in 2025.

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94% Say Music Matters: The Workout Anthems That Ruled 2024

Discover how 2024’s top workout tracks, including hits from Coi Leray and Taylor Swift, shaped fitness experiences. See why 94% say music fuels motivation and how it’s redefining the future of fitness.

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Planet Fitness Continues Tradition as Presenting Sponsor for Times Square NYE

Planet Fitness returns as the presenting sponsor of Times Square New Year’s Eve for the 10th year, featuring iconic party hats, Confetti Wishes, and a live broadcast on ABC's "New Year’s Rockin’ Eve."

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First Hyrox Performance Centre Launches in Berlin

Explore the launch of the first-ever Hyrox Performance Centre in Berlin, a state-of-the-art facility tailored for fitness racing. Learn about the innovative HPC model, global expansion plans, and affiliation opportunities.

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“Over Half of Latin Americans Choose Gyms for Fitness,” Study Finds

Discover key insights from the 2024 Latin America Fitness Consumer Survey by HFA and ABC Fitness. Explore exercise habits, fitness facility preferences, and membership trends across Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

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Nearly Half of Brits Now Exercise, PureGym Report Finds

Explore key insights from PureGym’s UK Fitness Report 2024/25: 48% of Brits now exercise regularly, with a 3% annual rise, yet challenges in accessibility and affordability remain.

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AI Drives $155.3 Million Growth in Gym Management Software Market by 2028, Report Finds

Discover how AI is transforming the fitness industry. Explore insights on the $155.3M growth of the gym management software market, key trends, and challenges from Technavio's 2024-2028 report.

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Ladder Raises $105 Million to Meet Growing Demand for Digital Strength Training

Ladder, the top iOS strength training app, secures $105M in funding to expand into Android, corporate wellness, and global markets, meeting growing demand for digital fitness solutions.

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Altea Active Expands Presence in Canada with Luxury Gym Opening in Ottawa

Altea Active expands into Ottawa with a new 129,000-square-foot luxury fitness facility, offering boutique studios, wellness amenities, and community-focused spaces. Learn about their strategy in Canada’s competitive gym market.

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Life Time Expands Wellness Offerings with New On-Demand Classes and Meditations

Life Time expands its wellness app with 100 new on-demand classes and meditations, offering accessible fitness and mindfulness solutions for any schedule.

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