Ladder Raises $105 Million to Meet Growing Demand for Digital Strength Training
Krissy Vann | Host, All Things Fitness and Wellness
Ladder, a strength training app on iOS, has secured a significant financial boost to fuel its next phase of growth. The company announced $15 million in Series B funding, led by Point72 Ventures and ADvantage VC, alongside a $90 million growth investment from General Catalyst’s Customer Value strategy. Together, these investments position Ladder to expand its global reach and enhance its offerings for fitness enthusiasts and professionals alike.
The Series B funding will be used to accelerate product development and explore new business opportunities. Plans include developing an Android version of the app, expanding into the corporate wellness market, and introducing branded apparel. Jeremy Pressman, founding partner of ADvantage VC, praised the company’s leadership: “When we first met Greg Stewart and Tom Digan nearly five years ago, they shared a vision of creating a new movement in fitness—one that combines vibrant community engagement with a deeply personalized, best-in-class workout experience. Since then, they’ve relentlessly pursued this mission, building cutting-edge technology, attracting top coaching talent, and fostering genuine accountability for members through shared experiences. These efforts have established Ladder as the category leader setting a new standard in the fitness industry.”
The $90 million growth capital from General Catalyst is designed to support Ladder’s customer acquisition strategies without diluting shareholder equity or adding financial risk. KV Mohan from General Catalyst highlighted the appeal of Ladder’s model: “The blend of expert workout programming and strength coaching with Ladder’s motivational tools yields real fitness outcomes for members and strong retention. We believe Ladder’s predictable growth and the retentive nature of the product make it a perfect fit for our Customer Value strategy.”
The Ladder app caters to a variety of training modalities, including bodybuilding, HIIT, kettlebell training, and yoga-infused strength workouts. Unlike static workout libraries, Ladder’s programs evolve with its members, helping them achieve long-term fitness goals. “Our members come to Ladder and stay because we offer so much more than a workout library,” said Ladder CEO Greg Stewart. “The app delivers personalized, progressive plans typically only available through expensive personal training, along with a supportive community that keeps members motivated.”
The company also focuses on accessibility, appealing to both seasoned athletes and beginners. Over 80% of Ladder’s members were new to fitness apps, and 92% reported improved confidence in their workout routines after joining. While many use the app at commercial gyms, it also supports at-home workouts for greater flexibility. Ladder members have collectively completed more than 15 million workouts, logging 90 million entries in the app’s journal feature to track progress and celebrate milestones.
Ladder's popularity reflects the growing demand for online fitness communities that offer personalized programming and flexibility for users at home, in gyms, or on the go. With plans to expand into new markets and platforms, including Android and corporate wellness, the company is poised to meet the evolving needs of fitness consumers seeking convenience, community, and accessibility.
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Credit: Ladder