Apple Fitness+ Integration with Strava Highlights Strategic Move for User Retention in 2025
Krissy Vann | Host, All Things Fitness and Wellness
As the new year approaches, many fitness enthusiasts are setting goals and seeking tools to stay motivated. Strava and Apple Fitness+ have announced a partnership designed to support users during this pivotal time with new features and benefits aimed at enhancing their fitness journeys in 2025.
Apple Fitness+ workouts can now be synced with Strava, allowing users to share detailed information about their sessions directly in their Strava feed. This includes workout metrics, trainer names, and music genres, providing a richer experience for users to track their progress and engage with the community.
Strava subscribers are also being offered a three-month free trial of Apple Fitness+, providing an opportunity to explore the service and incorporate its workouts into their routines. The offer is designed to encourage users to build consistency and maintain momentum in achieving their fitness goals.
In January, Apple Fitness+ will introduce guest appearances by athletes from the Strava community in its workout sessions. This initiative is aimed at inspiring users by featuring familiar faces from the fitness world.
“January is an important time for Strava users as they set goals and work to build consistency,” said Zipporah Allen, chief business officer at Strava. “We’re thrilled to collaborate with Apple to offer new features and opportunities that help our users stay on track and achieve their fitness milestones.”
This partnership brings together Strava’s emphasis on community-driven fitness tracking with Apple Fitness+’s curated workout experiences, providing users with additional tools to support their fitness goals. By integrating features and offering new opportunities for engagement, the collaboration aims to enhance the fitness experience for users across both platforms.
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