Discover how grunting during workouts impacts perceptions of masculinity, dominance, and attractiveness in the gym, according to a new study from the University of Groningen.

Eli Lilly's tirzepatide shows a 94% reduction in diabetes risk and significant weight loss in adults with pre-diabetes and obesity, according to a three-year study.

GYMGUYZ expands its in-home personal training services to 155 new cities in 2024, targeting 400 cities by 2025 to meet the rising global demand for at-home fitness.

Discover how Plunge and SWTHZ are transforming the wellness industry with their new strategic partnership, bringing advanced cold therapy to fitness studios nationwide.

Discover how fitness studios are transforming into community hubs with seasonal events like the PSL workout. Learn about Orangetheory Fitness's fall-inspired class, combining fun and fitness in one invigorating session on August 27th.

Crunch Fitness appoints Molly Long as Chief Operating Officer, marking a strategic shift in leadership to enhance operations and drive growth. Discover more about this key executive change.

Blink Fitness files for Chapter 11 bankruptcy to optimize operations and pursue a strategic sale while continuing to provide high-quality fitness experiences. Learn more about their next steps.

Discover the unexpected U.S. state leading the surge in GLP-1 weight loss drug usage, driven by celebrity endorsements and healthcare innovations, with significant economic implications.

Life Time unveils The Ultimate Pickleball, a patent-pending ball designed for consistent speed, bounce, and durability. Discover more about this innovation at an exclusive event with tennis legend Andre Agassi on August 19 in New York City.

Extraordinary Brands acquires Neighborhood Barre, expanding its boutique fitness portfolio to include barre workouts alongside pūrvelo cycle, Eat the Frog Fitness, and Row House.

Zumba and Noom announce a strategic partnership to enhance health and fitness, offering exclusive premium Zumba content to Noom members and providing Zumba instructors with opportunities to become Noom Mindset Coaches.

Discover Planet Fitness's 2024 outlook, including projections for new equipment placements, store openings, same-store sales growth, revenue growth, adjusted EBITDA, and net income. Learn about their financial expectations and expansion plans.

Life Time Group Holdings reports an 18.9% increase in revenue, achieving positive free cash flow and lowering net debt leverage in Q2 2024. Net income surges to $52.8 million.

Fitness Ventures LLC, the second-largest Crunch Fitness franchisee, partners with Meaningful Partners to accelerate expansion across the U.S. Discover how this collaboration aims to enhance growth through new developments, mergers, and acquisitions.

Equinox announces Marc Mastronardi as its new President, overseeing operational excellence, member experiences, financial performance, and innovation. Learn more about his extensive expertise and future plans for Equinox.

Discover the new Zumba® and Samsung Health partnership, bringing dynamic dance fitness classes to your digital wellness journey. Access exclusive workouts for all fitness levels and enhance your active lifestyle with custom Zumba music. Learn how this collaboration addresses the physical inactivity crisis through engaging, connected fitness solutions.

Discover the new partnership between Barry's and LALO Spirits, uniting fitness and tequila in a unique collaboration. Learn how this alliance enhances community engagement through exclusive events, tastings, and more.

Ryan Reynolds donates gym equipment used in Deadpool to support the Your Space autism charity. Auction includes signed items, with proceeds benefiting children and families.

Discover how physical activity, proper nutrition, and healthy lifestyle habits can reduce anxiety among college students. Learn about the latest research highlighting effective, holistic strategies for managing mental health in students.

Explore the shift in GLP-1 drug use as a growing number of non-diabetics turn to these medications for weight loss. Understand the new trends and their impact on diabetes care.