Extraordinary Brands Acquires Neighborhood Barre, Expanding Boutique Fitness Portfolio
Krissy Vann | Host, All Things Fitness and Wellness
Extraordinary Brands has announced the acquisition of Neighborhood Barre, marking the fourth boutique fitness brand to join the rapidly growing fitness conglomerate alongside Premium Service Brands. Neighborhood Barre now stands alongside pūrvelo cycle, Eat the Frog Fitness, and Row House in the expanding lineup at Extraordinary Brands.
Founded in 2011 by Katy Richardson in Knoxville, TN, Neighborhood Barre has grown to include 22 studios, with several more in development. The workout combines dance conditioning, Pilates, and resistance training, offering a comprehensive fitness experience suitable for all fitness levels. This acquisition adds a barre concept to Extraordinary Brands' roster, enriching their current offerings of indoor cycling, group strength training, and rowing.
"Neighborhood Barre is a beloved concept, and Katy has expertly crafted a brand that resonates uniquely with its audience," said RJ Krone, President of Extraordinary Brands. "We are excited to incorporate Neighborhood Barre into our portfolio and further expand our franchise footprint nationwide. This addition strengthens our commitment to offering a diverse range of boutique fitness concepts under the Extraordinary Brands umbrella."
Neighborhood Barre's classes emphasize low-impact movements that are gentle on the joints while improving posture and balance, ensuring that participants of all fitness levels can achieve maximum benefits and results.
As part of Extraordinary Brands, Neighborhood Barre franchisees will receive support from an experienced team of franchise experts who have a strong track record in the fitness industry. The company aims to assist entrepreneurs in introducing top-quality health and wellness brands to their local communities.
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