Zumba and Noom Announce Strategic Partnership
Krissy Vann | Host, All Things Fitness and Wellness
Zumba and Noom have announced a new partnership aimed at helping individuals achieve their health and fitness goals. Noom members will gain exclusive access to premium Zumba content through the Noom app. This integration allows users to incorporate Zumba’s workouts into their fitness routines. The offerings will include a variety of dance routines and targeted fitness sessions designed to keep users motivated and engaged.
Additionally, Zumba instructors will have the opportunity to expand their skills and impact by becoming Noom Mindset Coaches. For a limited time, instructors can access Noom's training in psychology, technology, and human coaching methodologies at no cost. This training will enable them to serve as behavior change coaches on the Noom platform, potentially expanding their client base to include new clients from Noom.
Geoff Cook, Chief Executive Officer of Noom, expressed his enthusiasm for the partnership: "Through a combination of psychology, technology, and coaching, Noom's proven programming is designed to improve whole-person health. This is why we are thrilled to partner with Zumba to offer our members access to engaging and effective fitness content, while providing Zumba Instructors with the opportunity to become Noom Mindset Coaches."
Zumba CEO Alberto Perlman highlighted the benefits for both users and instructors: "At Zumba, we are committed to empowering people to live healthier, happier lives through the joy of dance and fitness. Beyond this, we are always looking for ways to support our instructors and give them access to growth opportunities. Teaming up with Noom allows us to extend their reach and impact, continuing to provide others with the tools and support they need to make lasting lifestyle changes."
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