Crunch Fitness Names New COO
Krissy Vann | Host, All Things Fitness and Wellness
Crunch Fitness has announced the appointment of Molly Long as its new Chief Operating Officer, effective August 12, 2024. This strategic move comes as part of the company's broader efforts to drive operational efficiency and growth in a competitive market.
Long, who has been with Crunch since 2023 as Chief Experience Officer, brings 14 years of industry experience, including a significant tenure at 7-Eleven. Her leadership in enhancing the member experience and driving club innovation has been a cornerstone of Crunch's recent success.
"We are thrilled to appoint Molly as our new Chief Operating Officer," stated Jim Rowley, CEO of Crunch Fitness. "We're looking forward to Molly bringing her profound expertise, enthusiasm, and drive to this new role as she looks to enhance the company's daily operations, support our franchise network, and greatly impact Crunch's greater strategic goals. Molly's dedication to the Crunch brand has been instrumental, and we believe that she is uniquely qualified to step into this role."
As COO, Long will oversee the company's day-to-day operations, ensuring the delivery of high-quality member experiences while supporting Crunch's long-term growth strategy. Her appointment reflects the company's commitment to operational excellence and innovation.
Chequan Lewis, President of Crunch Fitness, commented, "Molly is a seasoned veteran who has made a remarkable impact and deepened our commitment to growth and operational excellence. She arrived with a mission to enhance the member experience and improve the entire member journey. In her relentless pursuit of excellence, Molly has engaged franchise partners, turned ideas into tangible products, and enhanced the experience of our members. With this wealth of experience, we are confident that Molly is ready to help lead Crunch into our next growth phase as COO."
Long's promotion comes at a time when Crunch is celebrating several milestones, including its 35th anniversary and its top ranking in Entrepreneur's Franchise 500® list. The company continues to focus on expanding its footprint and delivering value to its members, franchisees, and team members.
In her new role, Long expressed her enthusiasm for the challenges ahead, stating, "I am honored to step into the role of Chief Operating Officer and further support the team as we forge ahead in the fitness space. In driving day-to-day business objectives across our business and in partnership with our franchisees while supporting long-term growth strategies, I'm excited about what's ahead at Crunch."
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