Fitness Ventures LLC Announces Strategic Partnership with Meaningful Partners
Krissy Vann | Host, All Things Fitness and Wellness
Fitness Ventures LLC, the second-largest Crunch Fitness franchisee, has announced a strategic partnership with Meaningful Partners. Founded by CEO Brian Hibbard in 2016, Fitness Ventures currently owns and operates 47 locations and holds development rights across the United States.
This collaboration aims to accelerate Fitness Ventures' expansion plans by leveraging the strengths and expertise of both organizations. The partnership will focus on enhancing growth through new developments, mergers, and acquisitions.
"We are extremely excited about our partnership with Meaningful Partners as we continue to execute on our de novo and M&A growth strategy," said Brian Hibbard, CEO of Fitness Ventures. "The Meaningful team's background and experience in rapid scaling of multi-unit locations nationally makes them an ideal partner for our next growth phase. Our team is energized and excited to get to work."
The partnership between Fitness Ventures and Meaningful Partners is expected to fuel significant growth and expand the Crunch Fitness footprint across the United States. By leveraging Meaningful Partners' extensive experience in scaling multi-unit businesses, the collaboration aligns perfectly with Fitness Ventures' aggressive growth ambitions and purpose of promoting health and fitness.
"Crunch Fitness provides one of the most relevant offerings at deep value, meeting a long-term consumer theme of 'quality at value,'" said Amin Maredia, Co-Founder and Managing Partner of Meaningful Partners. "We are thrilled to support Fitness Ventures in their mission to expand their reach and impact in the fitness industry."
Jim Rowley, CEO of Crunch Fitness, commented on how this partnership aligns with Crunch's commitment to innovation and excellence. "We welcome Meaningful Partners to the Crunch family through their significant investment in Fitness Ventures," said Rowley. "I have immense respect for Amin and his remarkable accomplishments. His leadership and vision have made a profound impact, and we are excited about the potential this partnership brings."
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