Zumba® and Samsung Health Announce New Partnership
Krissy Vann | Host, All Things Fitness and Wellness
Zumba® has joined forces with Samsung Health to introduce a new range of fitness classes on the digital health platform. This collaboration integrates Zumba’s popular dance fitness workouts into Samsung Health's wellness offerings, providing users with a diverse and engaging way to maintain an active lifestyle.
As part of the partnership, Samsung Health users can access a selection of Zumba classes tailored to various fitness levels. These classes, led by Zumba instructors, incorporate custom music to enhance the workout experience, aiming to make fitness both enjoyable and accessible.
Alberto Perlman, CEO of Zumba, commented on the partnership, saying, “We are ecstatic to partner with Samsung Health to bring the joy of Zumba to a wider audience. Our mission has always been to help people achieve happier and healthier lives through dance and fitness, and this collaboration allows us to leverage Samsung’s intelligent health platform to reach millions more.”
Joonil Choi of Samsung Health noted the benefits of the collaboration, stating, “Zumba is an iconic brand with decades of experience in the fitness industry. By integrating their dynamic workouts into our app, we will be giving our users more diverse and engaging ways to improve their well-being.”
By offering engaging and accessible workouts through digital platforms, Zumba and Samsung Health aim to inspire more people to lead active lifestyles, bridging the gap between convenience and health.
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