
Cold Plunges Are Booming, But a New Study Finds Benefits May Be Short-Lived
Cold plunges are rising in popularity, but do the benefits last? A new systematic review published in PLOS One examines the short-term and long-term effects of cold water immersion on stress, inflammation, immunity, and overall well-being. Discover what the research reveals about this growing wellness trend.
TRX Introduces Rehabilitation Initiative Featuring PT-Approved Tools and Training
TRX is expanding into physical therapy and rehabilitation with PT-approved equipment, practitioner education, and digital rehab programming. Learn how the company is integrating functional training into clinical and at-home recovery.
Pickleheads Raises $2.5M to Fix Pickleball’s Growing Pains
Pickleheads raises $2.5M to address pickleball’s rapid growth, tackling court shortages and improving game organization. Discover how this investment is shaping the future of recreational play and player access.
Global Sleep Report Finds People Are Losing 20 Days of Rest Per Year
Discover how fitness businesses can help combat the global sleep crisis by promoting exercise as a natural sleep aid. Learn about key sleep disruptors, disparities in rest quality, and how gyms can integrate recovery-focused programs to support holistic wellness.
AI-Driven Innovation Underpins Growth in Health and Wellness Industry, Report Finds
Discover key insights from the latest health and wellness market report, highlighting a projected $2.07 trillion growth by 2029. Explore trends in fitness, wearable technology, AI-driven personalization, and preventative healthcare shaping the industry's future.
Peloton on the Rebound: Q2 FY2025 Results Show Signs of Progress
Peloton's Q2 FY2025 results show signs of recovery with $673.9 million in revenue, improved member engagement, reduced debt, and increased projections for EBITDA and cash flow.
Saudi Arabia Advances Vision 2030 Through SFA’s International Sporting Events
Saudi Arabia's Vision 2030 gains momentum with the 2025 SFA Expo and Riyadh Marathon. Discover event details, key sponsors, and how these initiatives aim to promote fitness and wellness nationwide.
FLiiP Raises $3.2M to Expand Fitness Business Software Amid Rapid Growth
FLiiP, a fitness business management software provider, secures $3.2M in seed funding led by Cultivation Capital to drive growth, expand operations, and enhance tools for multi-location gyms.
Study Finds Women Struggle With Judgment, Safety, and Empowerment in Fitness Spaces
A new PLOS ONE study of 279 women gym-goers reveals key challenges, with nearly 72% facing unsolicited comments and 55% feeling body insecurity. Discover how gyms can foster inclusivity and empower members by addressing these barriers.
Climbing Gyms Rise to New Heights
Discover how AI is transforming the climbing gym industry. The global market is projected to grow by $7.72 billion from 2025-2029, driven by innovation, rising popularity, and Olympic exposure. Explore key trends and challenges.
Life Time Expands Recovery Offerings with Cold Plunge Rollout Nationwide
Life Time (NYSE: LTH) is enhancing recovery offerings with cold plunges at over 70 locations by 2025. Learn about the benefits of cold therapy for energy, sleep, and mental resilience.
Pilates Equipment Market Surges as Low-Impact Fitness Gains Momentum
Discover how the Pilates equipment market is projected to grow by $146.3 million by 2028, driven by increasing demand for low-impact fitness solutions that promote mobility, flexibility, and long-term health.
Pilates Boom Drives Club Pilates Expansion Across Europe
Club Pilates is expanding to Belgium, Luxembourg, and Monaco with a plan to open 36 studios over 10 years. Learn more about the brand's growing presence in Europe and the rise of low-impact fitness.
Air Quality Gets a Boost at Orangetheory Fitness Studios
Orangetheory Fitness partners with Molekule to enhance air quality in studios using FDA-cleared PECO-HEPA technology. The initiative aims to reduce airborne pollutants, supporting member health and safety during peak cold and flu season.
Quick Fix or Lasting Results? MyFitnessPal Challenges Fad Diets
MyFitnessPal launches FadLab, an interactive exhibit that highlights the pitfalls of fad diets and promotes sustainable weight loss. Discover how tracking nutrition can lead to long-term progress and better health.
Pvolve Expands into Key U.S. Markets, Signing New Franchise Agreements
Pvolve expands its boutique fitness franchise with new studios in Dallas, Miami, Charlotte, and Portland, offering sustainable, low-impact workouts focused on strength and mobility. Learn about their strategic growth plans and franchise opportunities.
From Biohacking to Digital Detox: Global Wellness Summit Reveals 2025 Trends
Discover the top wellness trends for 2025 in the Global Wellness Summit’s latest report. From biohacking and AI-driven health to the rise of digital detox and social wellness spaces, see what’s shaping the future of fitness and well-being.
Therabody Targets Women’s Wellness Market with Science-Driven Solutions
Explore Therabody’s For Her initiative, a science-backed program addressing women’s health through innovation, research, and education. Learn how Therabody is tackling challenges like period pain, stress, and menopause with tailored wellness solutions.
Can Affordability Solve the Global Physical Inactivity Crisis?
Discover how reducing financial barriers to fitness facilities can combat the global physical inactivity crisis. New research by the Health & Fitness Association highlights the profound health, social, and economic benefits of making fitness more affordable.
YogaSix Expands Internationally with First Studio in Japan
YogaSix opens its first studio in Japan, marking its expansion into Asia. Located in Tokyo's Shinagawa neighborhood, the studio offers signature classes and highlights the growing global demand for boutique yoga experiences.