Therabody Targets Women’s Wellness Market with Science-Driven Solutions
Krissy Vann | Host, All Things Fitness and Wellness
Women’s health is finally having its moment in the spotlight, as companies across industries recognize the unique challenges women face throughout their lives. Therabody is stepping into the conversation with Therabody, for Her, a new initiative aimed at addressing women’s wellness needs through science, education, and innovation.
The program, which focuses on what Therabody has dubbed the "Four Ms"—mental wellbeing, menstruation, motherhood, and menopause—seeks to provide tangible support for women navigating these critical life stages. From funding pioneering research to offering evidence-based products and resources, the initiative reflects a growing trend in the wellness industry to prioritize women’s specific health concerns.
“Women deserve better health solutions and more visibility to help manage their complex and varying needs,” said Monty Sharma, Therabody President and CEO. “We will use our commitment to science and technological innovation to better support improved wellbeing for women.”
While wellness brands often promote holistic solutions, Therabody is leaning on science to set its program apart. The company has launched a research grant program to explore health challenges that disproportionately affect women, funding studies at institutions like the University of Michigan, Georgia State University, and the University of Southern California.
One notable study published in the Journal of Women's Health demonstrated that PowerDot, a Therabody product, reduced menstrual pain by 25%. Other ongoing research includes the impact of behavioral science and Theragun use on pain and physical activity in women over 65 and the effects of pneumatic compression on recovery and performance in African American women runners.
“Science is the key driver of our women’s wellness education and will be used to identify and validate new product innovation opportunities,” said Dr. Rachelle Reed, Senior Manager of Scientific Research at Therabody.
Therabody, for Her is also prioritizing education to empower women to take charge of their health. The initiative includes a video content series featuring candid conversations with thought leaders in women’s health, as well as a live event series called Wellness Salons. These roundtable discussions bring together medical professionals, researchers, and celebrities to shed light on topics often overlooked in mainstream wellness discussions.
The company’s website and app also offer resources to address issues such as period pain, stress, sleep, and physical soreness, integrating expert advice with actionable wellness tips.
“With Therabody, for Her, we're tackling critical issues in women’s health that have been overlooked for far too long,” said Amanda Henry, Vice President of New Business and Women’s Wellness. “It’s time to bring these conversations into the open and provide real solutions that empower women through every stage of life.”
Therabody joins a broader movement of companies catering to the women’s health market, an area long underrepresented in both research and innovation. Historically, women have been excluded from clinical studies; even today, they comprise less than 40% of research participants. Initiatives like Therabody, for Her aim to bridge that gap by combining scientific rigor with practical solutions.
Therabody’s initiative is a reminder that wellness is not one-size-fits-all and that meeting women’s needs requires a tailored approach backed by science, education, and innovation.
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Credit: Therabody, ForHer