Beyond Activ Americas kicked off in New York City, bringing together top leaders in fitness, wellness, and hospitality. Day one featured insights from industry CEOs on AI, gamification, and the future of the health and wellness market.

EGYM acquires FitReserve to expand its Wellpass corporate wellness program in the U.S., offering access to nearly 2,000 gyms and studios as part of its growing global fitness network.

Darren MacDonald appointed as Tonal's new CEO, succeeding Krystal Zell. With over 20 years of experience in digital strategy, MacDonald aims to advance personalized strength training technology and drive future growth.

Explore the importance of active aging and how changing perceptions are shaping fitness for older adults. Learn about the benefits, challenges, and key insights from the New Ageing Index Report.

81% of U.S. adults are willing to invest in longer, healthier lives, with Gen Z leading in spending, according to a Forbes survey on health and longevity.

Miriam Vega Perry joins NASM as VP of International, bringing 20+ years of global business expertise to lead the fitness and wellness education giant's expansion efforts.

Experience the UK's first floating sauna in Liverpool with WYLD Sauna, offering a Nordic-inspired contrast bathing experience with saunas, ice baths, and cold-water therapy at Prince's Dock.

Join Crunch Fitness for the 9/11 Remembrance Stair Climb Challenge, honoring first responders by climbing 110 flights at locations nationwide. Open to all fitness levels.

Technogym powers the Paris 2024 Paralympic Games as the Official Supplier, supporting athletes with cutting-edge training equipment like Biostrength and Skill Line through September 8th.

Lululemon lowers its 2024 revenue forecast after missing Q2 sales expectations, citing challenges in the U.S. market and the recall of its Breezethrough leggings.

Beth Potter joins Walla as Vice President of Sales, bringing over a decade of experience to drive software adoption and revenue growth in the fitness industry.

Discover how EGYM's new Education Portal, launching in 2025, offers comprehensive digital training for fitness professionals, enhancing the success of health and fitness facilities using the EGYM ecosystem.

Discover how gym owners can support parents' mental health by providing child care facilities, in light of the Surgeon General's urgent call to improve the well-being of parents and caregivers.

Discover the $20,000 Canyon Ranch LONGEVITY8™ program—a luxurious four-day wellness experience combining advanced diagnostics with holistic health principles to extend your lifespan and enhance your well-being.

Eli Lilly reduces the price of its obesity medication, Zepbound®, offering discounted single-dose vials to expand access for self-pay patients with an on-label prescription. Learn more about this cost-cutting initiative.

Discover how weekend workouts can protect your brain health. A new study reveals that even cramming exercise into one or two days a week can significantly reduce the risks of dementia, stroke, and more.

Discover how grunting during workouts impacts perceptions of masculinity, dominance, and attractiveness in the gym, according to a new study from the University of Groningen.

Eli Lilly's tirzepatide shows a 94% reduction in diabetes risk and significant weight loss in adults with pre-diabetes and obesity, according to a three-year study.

GYMGUYZ expands its in-home personal training services to 155 new cities in 2024, targeting 400 cities by 2025 to meet the rising global demand for at-home fitness.

Discover how Plunge and SWTHZ are transforming the wellness industry with their new strategic partnership, bringing advanced cold therapy to fitness studios nationwide.