EGYM Acquires FitReserve, Expands U.S. Corporate Wellness Network
Krissy Vann | Host, All Things Fitness and Wellness
EGYM has acquired FitReserve, a U.S.-based network of gyms and studios. This acquisition is part of EGYM’s strategy to expand its Wellpass corporate wellness program in the U.S., a market valued at $20 billion. FitReserve, which was originally launched as a direct-to-consumer service, will now be available exclusively to Wellpass corporate partners.
FitReserve, acquired by employee benefits provider Trustmark in 2022, has grown to include nearly 2,000 gym and studio partners across more than 60 U.S. markets. It offers access to 600,000 classes, and its integration into Wellpass will broaden EGYM’s reach in the corporate wellness space. Philipp Roesch-Schlanderer, CEO of EGYM, expressed enthusiasm about the acquisition, saying, “We’ve been impressed by FitReserve’s growth and its partnerships with top fitness brands. This move will help us accelerate our expansion in the U.S. corporate wellness market.”
Megan Smyth, founder of FitReserve and now Director of Partner Sales, North America at EGYM, highlighted the opportunity to scale FitReserve’s mission. “Our goal has always been to bring more customers to our gym and studio partners. EGYM’s network will allow us to achieve that on a larger scale, helping more employees lead healthier lives,” said Smyth.
The acquisition of FitReserve follows EGYM’s recent expansions in Europe, including the purchase of U.K.-based Hussle and French provider Gymlib. With these acquisitions, EGYM now provides access to 20,000 fitness and wellness facilities worldwide, strengthening its global corporate wellness offering.
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