Ski, Snowboard, and Train: Ikon Pass and F45 Launch Winter Season Fitness Prep

Explore the new partnership between F45 Training and Ikon Pass for the 2024-25 winter season. F45 becomes the exclusive fitness provider, offering Ikon Pass holders a unique 14-day trial to prepare for winter sports.

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Myzone® Launches MZ-Open: A New Era for Smartwatch Fitness Integration

Discover Myzone®'s MZ-Open, the groundbreaking fitness integration for Android and Apple Watch users. Transform your workout experience and join the global Myzone ecosystem with ease.

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Empowerment in Every Stitch: Planet Fitness's Latest Collab with Megan Thee Stallion

Discover 'Thee Hottie Drop,' the latest collaboration between Planet Fitness and Megan Thee Stallion, blending style with a cause. Shop exclusive, empowering merch and support women's mental and physical wellness with every purchase.

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Therabody Invests Over $10 Million in Science, Forms Key Partnership with ACSM

Discover Therabody's latest $10M investment in wellness technology innovation and scientific research, including a landmark partnership with the ACSM to advance exercise science and wellness. Learn more about the new Scientific Advisory Board and how Therabody leads with science-backed wellness solutions.

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Wegovy Wins FDA Nod: First Weight-Loss Drug to Fight Cardiovascular Disease

Explore the FDA's landmark approval of Wegovy, the first weight-loss medication also certified to reduce cardiovascular risks in obese or overweight adults. Learn how this breakthrough could revolutionize treatments and improve public health.

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New Identity, Broader Mission: IHRSA Becomes Health & Fitness Association

Discover the transformation of IHRSA to the Health and Fitness Association (HFA), marking a new era for fitness industry leaders and advocates. Learn how this rebrand reflects a broader commitment to health, wellness, and advocacy.

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Social Connections Are Key to Enhancing Senior Fitness, Study Finds

Discover how social connections significantly impact senior fitness. A recent study unveils the crucial role of peer support and community in boosting physical activity among older adults, highlighting the need for integrated social strategies in health interventions. Learn more about the transformative power of social bonds in enhancing the well-being and activity levels of seniors.

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Merger in Motion: Orangetheory and Self Esteem Set Sights on Global Reach

Orangetheory Fitness and Self Esteem Brands announce a strategic merger to form a fitness and wellness powerhouse with $3.5 billion in sales and 7,000 locations worldwide. This all-stock deal aims to enhance global health services, blending innovative workouts with holistic wellness solutions. Explore the impact of this merger on the future of fitness and wellness.

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Self Esteem Brands Reports Global Growth

In 2023, Self Esteem Brands celebrated significant expansion, opening over 500 new franchises globally, entering new markets like France and Austria, and debuting SUMHIIT Fitness in Australia and Singapore.

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Life Time Unveils Class Collection: Streamlining Fitness Choices for Members

Discover Life Time's Class Collection, a curated selection of over 40 unique fitness classes designed to match your wellness goals and passions. Explore the ultimate boutique experience in fitness and find your perfect class today.

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Planet Fitness Unveils Growth Strategy and Financial Performance for Recent Quarter

Explore the latest financial achievements of Planet Fitness as it surpasses expectations with increased net income and strategic growth among Gen Z members. Learn about their innovative New Growth Model aimed at enhancing franchise flexibility and long-term sustainability.

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Challenges Intensify for BowFlex Amidst Financial Uncertainty

Dive into the recent developments surrounding BowFlex's financial struggles and strategic efforts to stay afloat in the competitive fitness equipment market. Uncover how changing consumer preferences and market conditions are shaping the future of the industry and what lies ahead for BowFlex.

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Women Achieve More with Less Exercise Than Men, Study Says

Discover how a recent study reveals women can achieve greater health benefits from physical activity with less exercise than men. Learn about the optimal exercise types and durations for improving cardiovascular health and reducing mortality risk.

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Appetite for Change: Adapting to the Rise of Weight-Loss Medications

Explore how the fitness industry adapts to the surge in weight-loss drugs with insights from Bloomberg's latest survey on food companies' strategic shifts towards healthier options. Discover the future of wellness.

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Physical Activity Gap: Mothers Struggle to Meet Health Guidelines, Study Finds

Discover the latest research on mothers' physical activity levels. Learn why less than half meet exercise recommendations, with insights on the impact of young children and family size on staying active.

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Mindbody's 2024 Forecast: Trends Reveal a Return to Nature and Low-Impact Fitness

Discover the top wellness trends for 2024, from the rise of beauty tourism and outdoor activities to the embrace of low-impact exercises and nature's healing power. Explore how these insights from Mindbody's Wellness Index can shape the future of fitness.

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New Zumba® App Aims to Bring Hybrid Fitness Experience to Users Worldwide

Discover the new Zumba® App, bringing the world of dance fitness to your fingertips. Enjoy on-demand classes, top instructors, and a hybrid workout experience designed for every fitness level. Dive into the future of fitness with Zumba's digital innovation.

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Lacing Up for Wellness: Nike's Global Festival Kicks Off in London

The Nike Well Festival, set to debut in London on 2 March before embarking on a global tour, represents Nike's foray into blending fitness, wellness, and mindfulness through a comprehensive event. Organized by the Nike Well Collective, this initiative aims to foster a sense of community and holistic health, aligning with the growing industry trend that values the interconnection of physical, mental, and social well-being. Amy Montagne, VP/GM of Global Nike Women’s, emphasizes the festival's mission to support diverse wellness journeys, highlighting its focus on all forms of movement and the balance between body, mind, and life.

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Jazzercise Jives into a New Era with Bobbi Quick as President

Jazzercise welcomes Bobbi Quick as its new President, marking a strategic leadership shift to spearhead growth and innovation. Discover how this dynamic duo plans to dance through the competitive fitness landscape.

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