Lacing Up for Wellness: Nike's Global Festival Kicks Off in London
Krissy Vann | Host, All Things Fitness and Wellness
Nike is gearing up to introduce an innovative festival focusing on fitness, wellness, and mindfulness with the inaugural Nike Well Festival in London on March 2nd. This event is just the start of a worldwide tour aimed at promoting a holistic approach to health and wellness. The festival is orchestrated by the Nike Well Collective, an initiative launched last year by Nike to extend beyond its identity as a global sports brand, aspiring to create a space where everyone feels connected and included.
The festival's lineup is diverse, designed to cater to a wide range of interests. Attendees can participate in activities such as high-energy workouts led by Nike trainers, community runs, skipping sessions with Jump LDN, and the UK’s first-plus size dance class with The Curve Catwalk. Additionally, fashion designer Tega Akinola will host creative workshops, while Really Nice Sounds will offer a sound bath experience. Rosie Hall, founder of The Rogue Room, will lead a slow-flow yoga session. The event will also feature discussions on emotional wellness, sessions on writing, breathwork, gratitude, and affirmations, and a unique session by LGBTQ+ charity Not A Phase on turning vulnerability into strength.
The festival will boast appearances by notable athletes and speakers including heptathlete Katarina Johnson-Thompson, Team GB swimmer Alice Dearing, and former 400-metre runner Perri Shakes-Drayton. After its London kickoff, the festival plans to visit cities such as Barcelona, Berlin, and Paris.
This initiative by Nike follows in the footsteps of the successful Les Mills Live fitness festivals, indicating a growing trend of combining fitness with immersive and wellness experiences. Nike aims to distinguish its offering through a comprehensive approach to wellness, engaging participants in a variety of fitness and mindfulness activities. Despite sharing venues with events like Les Mills Live, Nike is focused on forging its own path in the wellness space.
The festival is a prime example of an initiative designed to capitalize on the notion of communal well-being, intertwining it with the powerful association of the Nike brand. Amy Montagne, VP/GM of Global Nike Women’s, articulated the essence of this endeavor, stating, "Inspired by insights from our Nike Women’s consumer, Nike Well Collective is designed to support well-being journeys for everyone, however they define them. It celebrates all bodies and all forms of movement. Because we know holistic fitness is more than just sport, it’s focusing on body, mind, and life.” This approach reflects a strategic move by Nike to not only lead in the realm of physical fitness but also to champion a more integrated view of health that embraces the mental and social facets of well-being, leveraging the festival as a platform to bring this vision to life.
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