New Zumba® App Aims to Bring Hybrid Fitness Experience to Users Worldwide

Krissy Vann | Host, All Things Fitness and Wellness

Zumba, a global leader in dance fitness, has launched its first consumer app, aiming to provide a new platform for fitness enthusiasts to access the popular dance workout. The Zumba® App is designed to offer users the ability to engage with Zumba Fitness through a digital medium, featuring classes and content from top instructors worldwide, custom music, and high-quality production.

Zumba CEO Alberto Perlman commented on the release, stating, "The behavior of our students has evolved and while nothing beats an in-person class, they have made it clear that they are expecting us to provide a quality, hybrid Zumba experience."

In addition, Zumba's Chief Marketing Officer, Carolina Moraes, highlighted the app's content strategy, saying, "For 20+ years, we have been producing content for our global Instructor Network to give them the tools to teach incredible classes. In the new Zumba App, you'll see we've merged our unbeatable music, top instructors and superior quality content production to give students an opportunity for more Zumba classes and snackable fitness content at their disposal."

The app features several key functionalities, including the ability to find in-person classes, access to a comprehensive on-demand library of workouts through Zumba® Virtual+, streaming capabilities for various devices, and tools for scheduling workouts and setting fitness goals. The introduction of the Zumba® App marks the brand's expansion into the digital fitness space, aiming to complement its traditional in-person class offerings with a versatile, on-demand option for users seeking flexibility in their fitness routines.

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