Merger in Motion: Orangetheory and Self Esteem Set Sights on Global Reach
Krissy Vann | Host, All Things Fitness and Wellness
In a major development in the fitness world, Orangetheory Fitness, famous for its heart rate-based workouts, is joining forces with Self Esteem Brands, a company known for leading health and personal care franchises. They're merging in a deal that will combine their strengths, creating a new powerhouse in the fitness, health, and wellness industries. This new entity will bring together $3.5 billion in sales and have around 7,000 franchise locations across 50 countries on all continents.
Chuck Runyon, co-founder of Anytime Fitness and CEO of Self Esteem Brands, shared his excitement about the journey from starting Anytime Fitness in 2002 to becoming a global brand. "From our simple beginnings...we've enjoyed rapid growth worldwide," said Runyon. He highlighted the merger's goal to reach more people around the world with a variety of brands that offer personalized health and wellness services.
The merger is set to expand the company's global reach, with investments in the latest technology and services. These efforts aim to help franchise owners keep up with the growing demand for comprehensive health and wellness services. Dave Long, co-founder and CEO of Orangetheory Fitness, expressed his enthusiasm for what the future holds. "We are excited about what our combined companies will be able to accomplish together," Long mentioned, looking forward to leading the way in the fitness and wellness sectors.
Roark Capital, an investment firm that has backed both Self Esteem Brands and Orangetheory Fitness, is supporting the merger. Erik Morris, chief investment officer at Roark Capital, praised the impressive growth and brand development of both companies. As the merger progresses, pending regulatory approvals and standard closing conditions, it signals a significant step towards a healthier future for people worldwide, promising innovative health and fitness solutions.
Elevate Your Expertise: Tune in to Our YouTube Channel for Exclusive Podcasts with fitness and wellness Industry Titans and Game-Changers
