New Identity, Broader Mission: IHRSA Becomes Health & Fitness Association
Krissy Vann | Host, All Things Fitness and Wellness
The International Health, Racquet, and Sportsclub Association (IHRSA) has undergone a major transformation, rebranding as the Health & Fitness Association (HFA) during its annual convention. This change, led by CEO Liz Clark since her start in 2021, marks a strategic pivot towards addressing the evolving challenges and opportunities within the fitness industry and society at large. IHRSA's decision to refine its vision underscores a commitment to promoting a healthier, fitter future around the globe.
The announcement of the new name, Health & Fitness Association, was made amidst the convention's significant growth, particularly noted in the post-pandemic era. This growth highlights the resilience and dynamism of the fitness industry. Since assuming her role, Clark has been instrumental in steering the conversation towards rebranding, aiming to better capture the essence and expanding scope of the fitness world.
In a February episode of the All Things Fitness and Wellness podcast, Clark disclosed that 65% of this year's convention attendees are newcomers, highlighting a growing interest among fitness business owners and industry professionals. Her extensive experience in government lobbying has been crucial for advocating on behalf of the industry, particularly during the pandemic when the essential role of fitness in mental and physical health was overlooked.
The rebranding to HFA mirrors the industry's unified call for recognizing exercise as a fundamental part of health and wellness. It's more than a new name; it's a reflection of the association's broader mission to advocate for exercise as essential to overall health.
Keeping to tradition, the organization has chosen to retain the blue and gold colors in its new logo. This decision ensures continuity with IHRSA's rich history while signaling an openness to future growth and inclusivity.
The transition from IHRSA to HFA is a key moment for the fitness industry, reflecting a renewed focus on inclusivity, advocacy, and the comprehensive benefits of fitness and wellness. As the industry evolves, the HFA stands ready to lead, championing health and fitness worldwide.
*This is a developing story, and we will provide updates as more information becomes available.
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