Ski, Snowboard, and Train: Ikon Pass and F45 Launch Winter Season Fitness Prep
Krissy Vann | Host, All Things Fitness and Wellness
F45 Training Holdings Inc. has just teamed up with Ikon Pass as the exclusive fitness provider for the 2024-25 winter season. This partnership, part of the Ikon Pass Peak Perks program, offers new and renewing pass holders a special 14-day trial at F45 for just $14. This collaboration aims to get snowboarders and skiers in top shape for the slopes, blending fun and fitness in preparation for mountain activities.
Tom Dowd, CEO of F45 Training, expressed excitement about the partnership: "In collaboration with Ikon Pass, F45 expands its reach – even now going so far as literally summitting mountain tops – to ensure everyone has access to today’s strongest offering in functional fitness. We have no doubt that Ikon Pass holders joining the F45 family ahead of the upcoming season will only strengthen their athletic aptitude and help them reach their overall wellness goals, both on and off the slopes."
The initiative is not just about the trial offer; it also includes custom athletic programming developed jointly by F45 and Ikon Pass. This programming, led by accomplished athletes, will be available digitally and in F45 studios nationwide, ensuring skiers and snowboarders have tailored workouts to enhance their winter sports performance.
Ryan Blanchard, Vice President of Brand Partnerships for Alterra Mountain Company, also shared his enthusiasm: “We are thrilled to introduce F45 Training as the exclusive fitness provider for Ikon Pass for the 24/25 winter season, adding further value to our 24/25 Ikon Pass holders. F45’s exercise approach is a clear benefit for winter sports enthusiasts as they condition for all mountain activities.”
This partnership aims to offer Ikon Pass holders a unique opportunity to gear up for the winter season, enhancing their fitness and enjoyment of snow sports.
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