Pvolve Launches Portable Fitness Campaign with Jennifer Aniston-Inspired Tour and Challenge

Pvolve launches its Sculpt Anywhere campaign with a portable workout bundle, nationwide tour, and 14-day challenge inspired by Jennifer Aniston’s routine.

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Satire or Not, This Viral Post About Marathons and Midlife Hits a Nerve

A viral satire about marathons and midlife is sparking real conversation. Here's why endurance sports are booming among adults over 30.

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$70 Million Boost for Nourish as It Expands AI-Enabled Dietitian Network

Nourish has raised $70 million in Series B funding to expand its AI-powered virtual nutrition platform. With the largest network of Registered Dietitians in the U.S., the company is scaling access to insurance-covered care for chronic conditions like obesity, diabetes, and heart disease.

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WHOOP Data Reveals Strenuous Evening Workouts May Disrupt Sleep Quality

A large-scale study using data from WHOOP wearables found that high-intensity evening workouts are linked to delayed sleep, reduced sleep quality, and disrupted nighttime heart function.

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Studio Pilates International Reports Record Growth

Studio Pilates International added 20 new locations in 2024 and now operates 114 studios worldwide. With a 29% increase in client visits and growing demand for reformer-based fitness, the brand continues to scale in the boutique wellness space.

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24 Hour Fitness Launches Family Wellness Program with Action for Healthy Kids

24 Hour Fitness has partnered with Action for Healthy Kids to launch a national wellness initiative focused on supporting families and schools. The collaboration kicks off with free community Open Gym Days on May 17 and includes accessible wellness resources and a virtual webinar with industry leaders.

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Leonard Green & Partners Acquires Majority Stake in Crunch Fitness from TPG Growth

Leonard Green & Partners has acquired a majority stake in Crunch Fitness from TPG Growth. With over 500 gyms and 3 million members, Crunch continues its growth trajectory under new ownership.

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HYROX Opens Bidding for 2026 and 2027 World Championship Host Cities

HYROX is inviting cities worldwide to bid for the 2026 and 2027 World Championships. With record growth in participation, the global fitness race is seeking host cities ready to support and spotlight this international event.

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ABC Fitness and EGYM Announce Strategic Global Partnership

ABC Fitness partners with EGYM to integrate smart workout tracking across its platforms, expanding global reach and enhancing personalized fitness experiences through AI-powered solutions.

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Peloton Names New COO

Peloton has named Charles Kirol as its new Chief Operating Officer and promoted Dion Camp Sanders to Chief Commercial Officer as part of a broader leadership restructure focused on operational efficiency and member growth.

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Gym and Studio Membership Hits 25% of Americans, New Report Finds

New data shows 31% of Americans used a fitness facility in 2024, with membership up 20% since 2019. While most still fall short of activity guidelines, the numbers highlight growing engagement and opportunities to expand access.

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F45 Launches ‘National Recommit to Your Fitness Day’

F45 Training introduces National Recommit to Your Fitness Day on April 5—an annual initiative designed to drive member engagement, retention, and long-term health habits through movement, nutrition, and accountability.

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UK Health and Fitness Market Surges Past £5.7 Billion as Membership Hits 11.5 Million, New Report Reveals

The UK health and fitness market has hit a new high, generating £5.7bn in annual revenue and reaching 11.5 million members across 5,607 clubs. A new industry report from ukactive, with analysis from Deloitte, highlights strong sector growth, rising gym usage, and major investment potential—even amid economic headwinds.

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UK’s The Gym Group Generates $2.25 Billion USD in Social Value, Study Finds

New research reveals UK-based fitness chain The Gym Group has generated $2.25 billion USD in social value since 2016—improving health, education outcomes, and reducing crime. It’s the first private operator to measure its impact using Sport England’s Social Value Calculator.

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Prescribing Movement: NHS Pushes for Physical Activity in Routine Care

The NHS is urging clinicians to integrate physical activity into routine care, citing its role in preventing and managing chronic conditions—and the billions it could save the healthcare system.

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Life Time Expands LTH Supplement Access with New Amazon Launch

Life Time has launched its LTH supplement line on Amazon, making more than 50 research-backed products accessible to a wider audience. The move comes as 71% of U.S. adults report confusion around supplement choices.

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Garmin Smartwatches Power Space Health Research on Historic Fram2 Civilian Mission

Garmin’s fēnix smartwatches are supporting spaceflight research on the Fram2 mission, collecting biometric data in orbit. Here’s what it means for the future of wearables in fitness and health monitoring.

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Noom Integrates with LillyDirect to Deliver Zepbound® Vials for Weight Management

Noom has partnered with LillyDirect® pharmacy provider Gifthealth to streamline access to Zepbound® vials for weight management, enhancing its GLP-1 Companion program for eligible users.

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GymNation Teases In-Gym Hotel — Can You Actually Sleep Next to the Squat Rack?

GymNation is turning heads with its latest concept — an in-gym hotel promising recovery without the commute. Dumbbell-shaped towels, protein-on-demand, and "Gymflix" are just the beginning. Is this the future of fitness, or something a little more tongue-in-cheek?

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