Pvolve Launches Portable Fitness Campaign with Jennifer Aniston-Inspired Tour and Challenge
Krissy Vann | Host, All Things Fitness and Wellness
Pvolve has introduced the Sculpt Anywhere campaign. The initiative centers around portability and consistency, offering users new tools and programs to maintain their workouts regardless of location.
At the center of the campaign is the Sculpt Anywhere Travel Bundle. Priced at $274.99, the bundle includes five pieces of equipment used in Pvolve’s method: the P.band, P.3 Trainer, Light Ankle Band, Gliders, and Heavy Resistance Band. The items come packed in a compact neoprene travel case and include a three-month digital membership with access to over 1,500 classes.
The campaign is being promoted in collaboration with Jennifer Aniston, who has publicly endorsed Pvolve's method as part of her personal routine. “When you spend your life on the go like me, you learn the importance of an effective, reliable routine,” Aniston said. “After years of fads and burnout, Pvolve is the only workout that can keep up with my ever changing schedule while consistently delivering the results I need. I never leave home without it.”
Pvolve will host a national tour featuring its lead trainers Dani Coleman and Maeve McEwen. The tour begins April 27 in Los Angeles and wraps up May 18 in New York, with stops in San Francisco, Scottsdale, Houston, Austin, Atlanta, and Nashville. Each event will include a 50-minute group workout modeled after Aniston’s own regimen, as well as product demos and branded giveaways.
Founder Rachel Katzman described the approach as one that is designed to adapt to users’ lives rather than requiring them to adapt to it. “Pvolve is designed to move with you whether you're at home, in the studio, or on the go. With the Sculpt Anywhere campaign, we're proving that working out doesn't have to be sacrificed for a busy lifestyle. You truly can build a strong, resilient body no matter where life takes you,” Katzman said.
A 14-day challenge will also run from May 1 to May 14 through Pvolve’s digital platform and studio locations in the United States and Canada. The challenge encourages participants to complete eight classes over two weeks, using the Sculpt Anywhere equipment and optional in-studio “Train Like Jen” classes. Those who complete the challenge will receive a limited-edition Pvolve tote bag.
“Jennifer is on the go constantly, and Pvolve has allowed her to totally transform her body. She feels better than ever,” said Dani Coleman, Aniston’s trainer and Pvolve’s Vice President of Training. “Even with her busy schedule, Pvolve has her back. Now, it's here for everyone.”
Credit: Pvolve