PVOLVE launches a New Year campaign with Jennifer Aniston focused on mindset, consistency, and clinically backed movement designed for long-term strength and mobility.

Zumba launches a global New Year campaign centered on the power of music, showing how the right song can drive motivation, endurance, and consistent fitness results.

GymNation launches the world’s highest gym class in Riyadh, sending members 2,200 feet into the sky for an altitude workout that blends fitness science with bold experiential marketing.

GymNation sold 3,000 memberships in 24 hours ahead of its first Bahrain gym opening at Atrium Mall, marking its third GCC market and continued Middle East expansion.

Phoenix survey reveals weight loss leads 2026 health goals, with people increasingly turning to search, social media, and AI for guidance while navigating access to care.

Life Time survey reveals 2026 fitness trends, with strength training, longevity, sleep, and cautious AI adoption shaping how Americans approach health and wellness.

Planet Fitness returns as presenting sponsor of Times Square’s New Year’s Eve celebration for an eleventh consecutive year, extending its long running partnership into 2026 and reinforcing its mass market fitness strategy.

24 Hour Fitness launches Results Your Way, a new 2026 brand focus centered on personalized training, flexible experiences, upgraded clubs, recovery spaces and digital guidance to help members achieve results on their own terms.

A new ResearchAndMarkets report projects the GLP-1 agonists market to reach USD 170.75 billion by 2033, driven by rising obesity treatment demand and staggered patent expirations across global markets.

Crunch Fitness launches its Feel More campaign heading into the New Year, using music, nostalgia, and cultural cues to position the gym as a space for stress relief, social connection, and member engagement.

New HFA survey finds Americans plan $60 billion in fitness spending for 2026, with health and exercise leading New Year’s resolutions and viewed as essential preventive care.

Noom expands into longevity with a GLP-1 microdosing program that combines medication, behavior change coaching, and at-home biomarker testing to support early intervention and long-term metabolic health.

Life Time has opened its sixth Florida location, an adults-only boutique club in West Boca, featuring premium training, recovery amenities, and the brand’s reformer-based CTR program.

Oura’s 2025 Year in Review analyzes global sleep, stress, activity, and heart health trends using de-identified data from millions of members.

VASA Fitness closed 2025 with seven new club openings, 335,000 new members, and $30M in investments, expanding to 68 locations nationwide.

ABC Fitness’ Wellness Watch Q4 2025 analyzes data from 40 million members to reveal how engagement, community, and retention shaped the fitness industry in 2025.

Weight Watchers launches a fully integrated GLP-1 platform combining prescriptions, personalized nutrition, coaching, community, and new digital tools to support sustainable weight loss.

Panobianco Academia brings former Planet Fitness CEO Chris Rondeau onto its Board as the Brazilian franchisor expands past four hundred units, prepares for entry into Mexico, and strengthens financial and governance systems to support continued growth.

Tonal’s 2025 State of Strength Report shows Americans shifting toward shorter, more personalized training. Data from thirty two thousand members highlights rising consistency, adaptive programming, and hybrid routines.

HYROX releases its first Sports Science Advisory Council Report, offering data driven insights on pacing, performance, and the evolution of hybrid racing as the sport pursues long term Olympic ambitions.