World Gym International signs a Master Franchise Agreement with Flag Holding LTDA to expand to 50 locations in Brazil, marking a major step in the brand’s global growth strategy.

Barry’s announces leadership transition as it plans to double its global footprint. Joey Gonzalez becomes Executive Chairman, while JJ Gantt steps in as CEO to lead the next phase of strategic growth.

Zumba Cruise returns in 2026 after a seven-year break, offering a branded fitness experience at sea with top instructors, themed workouts, and global community engagement aboard the Norwegian Pearl.

Pvolve has been ranked No. 78 on Entrepreneur’s Franchise 500® list in the Top New & Emerging Franchises category. The recognition reflects the brand’s recent growth, hybrid service model, and expanding footprint in the boutique fitness sector.

Novo Nordisk has ended its collaboration with Hims & Hers, citing concerns over compounded versions of Wegovy®. The decision follows scrutiny around patient safety and regulatory compliance in the telehealth weight loss space.

The American College of Cardiology has released new clinical guidance that positions GLP-1 medications like semaglutide and tirzepatide as a first-line option for treating obesity—without requiring prior failed attempts at diet and exercise. With cardiovascular risk reduction now a central goal, this shift may influence how the fitness industry supports members using medical weight-loss therapies.

Solace House and Solace New York are partnering to embed free, confidential mental health services into a Manhattan-based gym. As more fitness operators explore integrated wellness offerings, this initiative reflects a growing industry shift toward supporting both physical and mental health within club environments.

A proposal to allow Health Savings Accounts to cover gym memberships and fitness expenses is not currently included in the Senate tax package, but there is still time to act. As Congress finalizes the bill, the fitness industry is making a final push to get this provision added. Operators and members are being urged to contact lawmakers now.

VAURA Pilates expands into California with new franchise opportunities, bringing its immersive, performance-focused reformer Pilates experience to the U.S. market. With locations in New York and Austin, the brand is targeting rapid growth in major cities across North America.

Humana expands its commitment to senior wellness with Invite, a nationwide campaign encouraging older adults to stay active and social through pickleball, the fastest growing sport in America.

McKinsey’s latest report outlines how consolidation is reshaping the fitness and wellness industry. The report highlights three strategies fitness businesses must adopt to stay competitive in a $53B market.

David Beckham’s honey-powered snack brand BEEUP launches at Target, offering clean-label fruit snacks for active kids and families. Co-founded with Shaun Neff and backed by CPG veteran Mike Keown.

Peloton appoints Megan Imbres as Chief Marketing Officer and promotes Francis Shanahan to Chief Technology Officer, signaling a strategic focus on creative brand growth and AI-driven innovation.

GymNation has been named to Fast Company's 2025 Brands That Matter list, recognized for its inclusive, accessible approach to fitness in the Middle East.

Burn Boot Camp raised over $465,000 in its ninth annual "Be Their Muscle" campaign for the Muscular Dystrophy Association. Learn how members across 300+ locations joined forces to support MDA’s mission.

ClassPass and WeWork announce a global partnership allowing ClassPass users to book workspaces at over 100 WeWork locations. Learn how this collaboration supports flexible work and wellness needs for remote and hybrid workers.

Global Wellness Day 2025 unites 170+ countries to advance wellness as a universal right. Backed by high-profile supporters, the movement offers free activities promoting wellbeing for all. Explore the 2025 theme and global participation trends.

Gold’s Gym partners with HYROX to open North America’s first HYROX Performance Center in Dallas, providing specialized training, official HYROX equipment, and coaching to meet growing fitness demand.

Arketa raises $15M in Series A funding led by Inspired Capital to expand its AI-powered platform for boutique fitness and wellness studios, addressing modern demands for personalized and community-focused experiences.

iFIT partners with Xponential Fitness to add Club Pilates and YogaSix classes to its digital library, offering members new home workout options and expanding its boutique studio offerings.