EGYM’s new report reveals how Gen Z and Millennials are driving a strength training surge and reshaping the modern gym experience across the U.S.

Medicare will begin covering GLP-1 medications in 2026 under a new Trump Administration policy. The Health & Fitness Association welcomes the move but urges policymakers to integrate exercise and lifestyle programs for lasting health benefits.

Xponential Fitness (NYSE: XPOF) reported mixed third-quarter 2025 results, with revenue down 2% to 78.8 million dollars and system-wide sales up 10% to 432.2 million dollars. The boutique fitness franchisor narrowed its net loss to 6.7 million dollars and reaffirmed full-year guidance while continuing to streamline operations and focus on core brands including Club Pilates, Pure Barre, YogaSix, BFT, and StretchLab.

November is now recognized as National Muscle Health Month, founded by Dr. Gabrielle Lyon to raise awareness about the importance of building and maintaining muscle for longevity and overall health. The initiative promotes strength as preventive medicine, addressing rising rates of sarcopenia and encouraging proactive approaches to muscle health through exercise, nutrition, and lifestyle.

Anytime Fitness has announced its expansion into Saudi Arabia through a new master franchise agreement with Riyadh-based ABFit. The first club is set to open in Riyadh by spring 2026, with plans for at least 60 locations over six years. The partnership aligns with Saudi Vision 2030 goals to promote health and wellbeing while extending Anytime Fitness’s global reach to 49 countries and territories.

Life Time is expanding its reformer-based Pilates program nationwide as demand for small group training continues to rise. The 45-minute, music-driven workout blends athletic conditioning with mindful movement, reflecting a broader industry shift toward performance-focused Pilates experiences. Life Time plans to offer the program in more than 60 clubs by 2026, positioning itself at the forefront of the reformer training boom.

Peloton recalled over 833,000 Bike+ units in the U.S. and Canada due to faulty seat posts, yet its stock rebounded after stronger-than-expected earnings driven by AI product upgrades and price increases.

Planet Fitness reported 13% revenue growth in Q3 2025 and announced plans to raise its Black Card membership price to $29.99 after the 2026 peak join season, signaling a strategic shift in its pricing model while maintaining strong same club sales and expansion momentum.

VASA Fitness invests $30M to upgrade 64 clubs with boutique-style STUDIO programs, new equipment, and enhanced amenities by Q1 2026.

Southern California’s fitness market is undergoing major change as EōS Fitness acquires 23 gyms and Gold’s Gym reopens its franchise territory for the first time in 36 years, signaling a new chapter for two leading industry brands.

Gold’s Gym is reopening the Southern California franchise market for the first time in 36 years, marking a major expansion push for the iconic fitness brand.

Technogym and World Athletics unveil RUN X, the world’s first treadmill championship. A global 5 km indoor race will link runners across gyms through real-time leaderboards and a 100,000 dollar prize pool.

GymNation unveils the world’s heaviest billboard in Dubai to launch its new Strongman class. The Middle East’s largest gym chain, known for bold campaigns like its in-gym hotel concept, continues to flex its creative muscle in marketing and member engagement.

lululemon and the NFL introduce a licensed apparel collection featuring all 32 teams, combining performance design with official team branding for men and women.

Anytime Fitness opens its first club in Dubai’s Arjan district, offering personalized wellness plans, Technogym’s smart equipment, and 24/7 SmartCoaching access as the brand begins its UAE expansion.

Iron House Design introduces Swarovski®-adorned dumbbells and kettlebells from PENT Fitness, merging high-performance craftsmanship with luxury design and highlighting the rise of wellness as a lifestyle statement.

Daxko acquires Exercise.com, expanding its presence in boutique and hybrid fitness while strengthening its unified, data-driven technology ecosystem for operators and entrepreneurs.

HFA’s Q3 FIT Tracker shows record U.S. gym visits in 2025, driven by high-volume, low-price operators. Member frequency and national engagement continue to rise.

ClassPass partners with The Manner SoHo in its first hotel collaboration, offering guests credits for fitness, spa, and dining experiences across New York City.

Life Time has been named to the 2025 Fortune 100 Fastest-Growing Companies list, reflecting strong multi-year growth in revenue, profit, and shareholder returns.