UFC GYM has partnered with NexGen MD Scientific to launch in-club longevity clinics offering GLP-1 and peptide therapies, marking its expansion into integrated fitness and telehealth services.

Planet Fitness reports strong 2025 earnings with 6.7% same club sales growth and 1.1 million net new members, while positioning itself to capture demand from GLP-1 users through strength training, recovery amenities, and new partnerships.

ŌURA Named Official Wearable of Team Finland

Curt and Tammy Tambornino acquire Escape Fitness USA, combining domestic manufacturing and functional training expertise as Matthew Januszek remains president of the U.S. business.

The Athletic Clubs opens Financial District Athletic at 151 William Street, expanding to seven NYC locations as the brand integrates a lululemon Yet activation into its fixed 20 person squad training model.

NASM launches the Journal of Fitness, Wellness, and Human Performance, a peer reviewed publication focused on translating research into evidence based strategies for fitness, wellness, and human performance professionals.

Life Time plans to include Pilates studios in all 2026 new club openings, expanding its reformer and private session programming across more than 175 locations as demand for low-impact strength training continues to grow nationwide.

Pilates Addiction has sold 250 franchise licenses nationwide and plans to create over 2,000 jobs in 2026, alongside a $5.25 million investment in instructor training tuition as studio expansion accelerates.

Planet Fitness signs a new franchise agreement to expand in northern Mexico, adding clubs in Tijuana and Mexicali as national gym penetration remains below 7 percent.

Ministry of Sound launches its 2026 Games series, transforming its London nightclub into a competitive, music-led fitness arena with four scheduled events blending structured competition, DJ production and post-event social spaces.

General Mills expands its partnership with GHOST, bringing protein into the cereal aisle and signaling how mainstream food brands are adapting to fitness-driven demand.

Novo Nordisk has filed a lawsuit against Hims & Hers alleging patent infringement related to compounded semaglutide products in the U.S. market.

Hims & Hers expands its weight loss platform to include provider-prescribed compounded oral semaglutide, adding a non-injectable option to its GLP-1 offerings.

Technogym will serve as Official Supplier for Milano Cortina 2026, providing equipment and training infrastructure across Olympic and Paralympic athlete training centers.

Dogtopia and YogaSix launch Paws and Poses, a February wellness initiative pairing yoga with trusted dog daycare to support healthy routines for pet parents and dogs.

UFC GYM has entered the Mainland China market, expanding its global footprint with a performance-driven fitness model that integrates MMA training, strength, HIIT, recovery, and group fitness.

EoS Fitness closed 2025 with more than two million members, expanded its footprint by over 20% in Q4, and invested $13M across its gym portfolio.

Zenoti expands its AI-powered platform into the fitness industry, with early gym adopters reporting lower member churn, improved collections, and stronger lead-to-member conversions.

EGYM and seca launch the Fitness Hub seca edition, integrating smart onboarding with medical-grade body composition analysis to streamline club operations and support data-driven training.

Xponential Fitness saw five brands included in Entrepreneur’s 2025 Franchise 500, with rankings spanning Pilates, assisted stretching, barre, yoga, and group training.