SoulCycle has named CELSIUS its exclusive energy drink partner in a national deal spanning studio sales, branded rides, at-home content, and member activations.

Crunch Fitness will offer two complimentary personal training sessions to members across 98 clubs in five states during a one-day event on August 29.

Crosscourt has raised $2 million in seed funding to open a Miami flagship, expand its Los Angeles club, and grow its basketball fitness technology platform.

Crunch Fitness is updating its premium Crunch Select concept with boutique-style studios, recovery offerings, upgraded amenities, and expanded group fitness.

EoS Fitness is partnering with HYROX to bring race-specific training, dedicated equipment, classes and digital programming to 25 U.S. gym locations.

World Gym is expanding into Thailand with its first club at Imperial World Samrong, bringing connected fitness technology and plans to extend its HYROX partnership into the market.

Crunch Fitness ranked No. 3,302 on the 2026 Inc. 5000, moving up 720 spots from 2025 as the company continues to expand its U.S. and international footprint.

VASA Fitness has partnered with ISSA to launch a Trainer in Training Program that will sponsor up to 150 personal trainer certifications annually for eligible employees.

David Sinclair has launched Lifespan, a new media and membership platform focused on longevity science, healthy aging research and expert-led education.

EGYM updates BioAge and launches a new Longevity training program focused on strength, cardio, mobility and healthy aging.

Naturepedic’s survey of more than 2,000 U.S. adults found widespread health tracking may be contributing to stress, with 58% feeling overwhelmed by wellness advice and optimization trends.

Crunch Fitness is expanding its Crunch 3.0 club model with new Pilates, boxing, strength and recovery concepts, giving franchisees additional studio formats and wellness amenities.

STRONG Pilates has signed a Master Franchise Agreement with Xtreme Brands to expand into Poland and the Czech Republic, marking the brand's entry into Central and Eastern Europe.

Coach360 has launched FitAI360, an AI platform designed to help fitness and wellness organizations with recruitment, workforce development, member engagement and business operations

Life Time reported second-quarter 2026 revenue of $866 million, up 13.7% year over year, and raised its full-year outlook as membership revenue and in-center spending continued to grow.

Eli Lilly reported positive Phase 3 results for retatrutide, with participants losing up to 22.6% of body weight across two obesity trials. The company plans to seek FDA approval in 2027.

Wattbike has integrated with the EGYM ecosystem, enabling VO2 Max estimates and performance data to sync with Cardio BioAge scores for more personalized member experiences.

GymNation has launched a new athleisure collection in Saudi Arabia, featuring a Muscle Thobe and GymNation Ghutra developed in response to member feedback.

ClassPass has introduced new platform policies for fitness and wellness partners, including enhanced transparency, fraud prevention tools, revenue protection measures and expanded customer support.

Ultimate Longevity Center has awarded 200 franchise territories four months after launch, with its first longevity-focused centers expected to open in Colorado, California, Arizona and Florida.