Google has introduced Fitbit Edge, expanding its wearables lineup with AI-powered health coaching, advanced fitness tracking and recovery monitoring.

The NBA has named David Beckham-backed IM8 its Official Nutrition Partner across Australia and eight Southeast Asian markets in a multiyear agreement.

HYROX and Sweatpals are partnering to help affiliate gyms manage training events, attract participants and generate revenue through HYROX365.

Andrew Wyant has returned as CEO of ISSA as the fitness education company looks to address growing industry demand for job-ready personal trainers.

Planet Fitness has launched its annual October fundraiser for Boys & Girls Clubs of America, continuing a partnership that has raised more than $12 million since 2016.

VASA Fitness has unveiled a new brand platform, digital experience and club design as the operator prepares to open nearly 20 locations in 2027.

Club Pilates is expanding its annual 80s Week into Decades Week, featuring themed classes, music and member events across participating studios.

Hone Health and BODYBAR Pilates have partnered to offer members access to biomarker testing, physician-guided care and discounted Pilates memberships.

Peloton has launched its foldable Tread Flex treadmill alongside a new “Let Yourself Run” campaign featuring Miley Cyrus.

Playlist has launched AI Insights for Mindbody customers, adding AI-powered tools for revenue forecasting, client retention and business benchmarking.

NASM and Crunch Fitness have launched a program guaranteeing NASM-certified personal trainers first-round interviews for open trainer positions across the U.S.

HFA’s 2026 Global Report finds surveyed fitness operators recorded 10.7% median revenue growth in 2025 alongside membership and EBITDA gains.

Daxko has acquired Alaris, adding childcare management and compliance tools for gyms, health clubs and community fitness organizations.

Gold’s Gym has launched Hone, an AI-powered training app with personalized programming, movement assessments, nutrition tools and wearable integrations.

Amped Fitness says its creator campaign drew more than 2,000 participants and 100 million social views as it expands its member-led marketing strategy.

ABC Fitness is expanding its AI capabilities through recent acquisitions of Replify and FitMetrics, adding tools for member communications and coaching workflows.

Planet Fitness is updating its brand identity and mobile app with new workout tracking, wellness integrations and an upgraded Crowd Meter.

Oura has filed for a proposed IPO and applied to list on the Nasdaq under the ticker “OURA,” with offering details yet to be determined.

LA Fitness will host its inaugural 9/11 Memorial Stair Climb Sept. 11-13, inviting participants to complete 110 flights at select U.S. clubs.

Infront has sold its majority stake in HYROX to an investor group led by L Catterton, alongside HYROX founders and WndrCo.