Latest Fitness and Wellness Industry News

BURN Launches BUILD a Heavy Lifting Concept With Red Light and Infrared Heat

BURN's new BUILD concept brings progressive heavy lifting, red light therapy, and infrared heat into a single 45-minute session, opening now at its Studio City studio.

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Zumba Marks 25 Years With Times Square Takeover

Zumba celebrated its 25th anniversary with a Times Square takeover and simultaneous classes across 185 countries, underscoring the brand's reach across 200,000 global locations.

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Spotify Launches Fitness Category With 1400+ Peloton Classes for Premium Users

Spotify has launched a fitness category, giving Premium users access to 1,400+ on-demand Peloton classes and content from independent wellness creators, included with existing subscriptions.

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Fitness World Continues Expansion with New TRAIN by FW Location

Fitness World expands with a new TRAIN by FW location, introducing a training-focused, high-value model with small group training, strength equipment, and recovery amenities.

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Life Time Launches HYBRID XT to Tap Hybrid Fitness Demand

Life Time launches HYBRID XT, a new group training program blending strength and conditioning, connecting everyday workouts to competition through LT Games as hybrid fitness continues to gain traction.

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JETSET Pilates Moves Beyond 350 Territories Amid Boutique Fitness Demand

JETSET Pilates surpasses 350 territories and 60 studios after opening 25 locations and awarding 92 territories in Q1 2026, signaling continued franchise growth and strong unit economics in the boutique fitness sector.

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European Fitness Market Tops 75.5 Million Members as Growth Continues

Europe’s fitness market reached 75.5 million members and €39.1B in revenue in 2025, with growth driven by expanding gym networks, rising demand, and increased M&A activity.

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Wellhub Urban Sports Club Expands European Leadership as Platform Scales

Wellhub and Urban Sports Club expand European leadership following their 2025 merger, scaling a platform that connects 50,000 companies, 5 million users, and 100,000 fitness partners.

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Les Mills Partners with HYROX

Les Mills and HYROX announce a global partnership to launch new group training programs, combining structured workouts, coaching, and events to scale fitness racing in gyms worldwide.

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Xponential Fitness Signs Largest Franchise Deal as Club Pilates Expansion Accelerates

Xponential Fitness signs its largest franchise deal as Riser Fitness plans 127 new Club Pilates studios across six U.S. states, expanding the brand’s national footprint and growth pipeline.

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IAMS and Strava Partner to Turn Pet Ownership Into a Fitness Driver

IAMS and Strava partner to launch a Pet Tag feature, highlighting how pets are driving physical activity and reshaping everyday fitness habits.

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GLP-1 Awareness Reaches 92% Among Americans as Interest Outpaces Adoption, Study

A Reach3 Insights study finds 92% of Americans are aware of GLP-1 drugs, but adoption lags, with strong consumer interest signaling continued growth potential.

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Planet Fitness Earns Top Employer Recognition

Planet Fitness earns a platinum ranking on the 2026 Where You Work Matters list, highlighting strong employee outcomes, career mobility, and workforce development.

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US Fitness Market Expands Reach and Engagement, HFA Report Finds

HFA’s 2026 US Consumer Report shows gym membership reached a record 81 million in 2025, with over 100 million Americans using fitness facilities and engagement at all-time highs.

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New Report Highlights Where Fitness Is Losing Revenue

A new report from FIT-C and Datagonist reveals a $128.4B fitness opportunity, highlighting the gap between participation and membership and where operators can drive growth.

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Nike Exits Group Fitness Studios After Two-Year Test

Nike has closed all Nike Studios locations, ending its boutique fitness test while shifting focus to partnerships, equipment, and performance-led fitness strategy.

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Xponential Fitness Launches Strategic Review

Xponential Fitness has launched a strategic review process to evaluate options including a potential sale, merger, or other transactions, with Jefferies engaged as financial advisor and board changes announced.

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Startup OnSight Wins HFA Pitch Fest With Real-Time Gym Floor Data Play

OnSight wins the inaugural HFA Innovation Alley Pitch Fest at The HFA Show 2026, highlighting growing demand for real-time gym data and smarter facility operations.

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