Latest Fitness and Wellness Industry News

Life Time Launches HYBRID XT to Tap Hybrid Fitness Demand

Life Time launches HYBRID XT, a new group training program blending strength and conditioning, connecting everyday workouts to competition through LT Games as hybrid fitness continues to gain traction.

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JETSET Pilates Moves Beyond 350 Territories Amid Boutique Fitness Demand

JETSET Pilates surpasses 350 territories and 60 studios after opening 25 locations and awarding 92 territories in Q1 2026, signaling continued franchise growth and strong unit economics in the boutique fitness sector.

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European Fitness Market Tops 75.5 Million Members as Growth Continues

Europe’s fitness market reached 75.5 million members and €39.1B in revenue in 2025, with growth driven by expanding gym networks, rising demand, and increased M&A activity.

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Wellhub Urban Sports Club Expands European Leadership as Platform Scales

Wellhub and Urban Sports Club expand European leadership following their 2025 merger, scaling a platform that connects 50,000 companies, 5 million users, and 100,000 fitness partners.

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Les Mills Partners with HYROX

Les Mills and HYROX announce a global partnership to launch new group training programs, combining structured workouts, coaching, and events to scale fitness racing in gyms worldwide.

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Xponential Fitness Signs Largest Franchise Deal as Club Pilates Expansion Accelerates

Xponential Fitness signs its largest franchise deal as Riser Fitness plans 127 new Club Pilates studios across six U.S. states, expanding the brand’s national footprint and growth pipeline.

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IAMS and Strava Partner to Turn Pet Ownership Into a Fitness Driver

IAMS and Strava partner to launch a Pet Tag feature, highlighting how pets are driving physical activity and reshaping everyday fitness habits.

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GLP-1 Awareness Reaches 92% Among Americans as Interest Outpaces Adoption, Study

A Reach3 Insights study finds 92% of Americans are aware of GLP-1 drugs, but adoption lags, with strong consumer interest signaling continued growth potential.

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Planet Fitness Earns Top Employer Recognition

Planet Fitness earns a platinum ranking on the 2026 Where You Work Matters list, highlighting strong employee outcomes, career mobility, and workforce development.

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US Fitness Market Expands Reach and Engagement, HFA Report Finds

HFA’s 2026 US Consumer Report shows gym membership reached a record 81 million in 2025, with over 100 million Americans using fitness facilities and engagement at all-time highs.

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New Report Highlights Where Fitness Is Losing Revenue

A new report from FIT-C and Datagonist reveals a $128.4B fitness opportunity, highlighting the gap between participation and membership and where operators can drive growth.

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Nike Exits Group Fitness Studios After Two-Year Test

Nike has closed all Nike Studios locations, ending its boutique fitness test while shifting focus to partnerships, equipment, and performance-led fitness strategy.

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Xponential Fitness Launches Strategic Review

Xponential Fitness has launched a strategic review process to evaluate options including a potential sale, merger, or other transactions, with Jefferies engaged as financial advisor and board changes announced.

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Startup OnSight Wins HFA Pitch Fest With Real-Time Gym Floor Data Play

OnSight wins the inaugural HFA Innovation Alley Pitch Fest at The HFA Show 2026, highlighting growing demand for real-time gym data and smarter facility operations.

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HFA Announces Leadership Transition in Letter to Members

HFA announced a leadership transition in a letter to members, with CEO Liz Clark stepping down in July and Greta Wagner supporting continuity during the search for a successor.

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Fitness and Health Groups Call for System-Level Approach to GLP-1 Care

Global fitness and health organizations call for a system-level approach to GLP-1 care, emphasizing physical activity and nutrition alongside obesity medications.

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Hims & Hers Adds Novo Nordisk GLP-1 Treatments

Hims & Hers expands access to Novo Nordisk GLP-1 medications, including Wegovy and Ozempic, offering eligible users more weight loss treatment options through its platform.

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WHOOP Raises $575M to Scale Personalized Health Platform

WHOOP has raised $575M in Series G funding at a $10.1B valuation, supporting global expansion and continued growth of its wearable health platform.

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Playlist Closes EGYM Merger, Targets End-to-End Fitness Stack

Playlist has completed its merger with EGYM in a $7.5B deal, combining software, equipment, and corporate wellness into a single fitness operating platform.

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ClassPass Report Highlights Studio Capacity Gap and Revenue Opportunity

ClassPass’s new report reveals studios operate at just 37% capacity, highlighting a major opportunity to drive incremental revenue, attract new customers, and increase class attendance through third-party platforms.

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