IAMS and Strava partner to launch a Pet Tag feature, highlighting how pets are driving physical activity and reshaping everyday fitness habits.

A Reach3 Insights study finds 92% of Americans are aware of GLP-1 drugs, but adoption lags, with strong consumer interest signaling continued growth potential.

Planet Fitness earns a platinum ranking on the 2026 Where You Work Matters list, highlighting strong employee outcomes, career mobility, and workforce development.

HFA’s 2026 US Consumer Report shows gym membership reached a record 81 million in 2025, with over 100 million Americans using fitness facilities and engagement at all-time highs.

A new report from FIT-C and Datagonist reveals a $128.4B fitness opportunity, highlighting the gap between participation and membership and where operators can drive growth.

Nike has closed all Nike Studios locations, ending its boutique fitness test while shifting focus to partnerships, equipment, and performance-led fitness strategy.

Xponential Fitness has launched a strategic review process to evaluate options including a potential sale, merger, or other transactions, with Jefferies engaged as financial advisor and board changes announced.

OnSight wins the inaugural HFA Innovation Alley Pitch Fest at The HFA Show 2026, highlighting growing demand for real-time gym data and smarter facility operations.

HFA announced a leadership transition in a letter to members, with CEO Liz Clark stepping down in July and Greta Wagner supporting continuity during the search for a successor.

Global fitness and health organizations call for a system-level approach to GLP-1 care, emphasizing physical activity and nutrition alongside obesity medications.

Hims & Hers expands access to Novo Nordisk GLP-1 medications, including Wegovy and Ozempic, offering eligible users more weight loss treatment options through its platform.

WHOOP has raised $575M in Series G funding at a $10.1B valuation, supporting global expansion and continued growth of its wearable health platform.

Playlist has completed its merger with EGYM in a $7.5B deal, combining software, equipment, and corporate wellness into a single fitness operating platform.

ClassPass’s new report reveals studios operate at just 37% capacity, highlighting a major opportunity to drive incremental revenue, attract new customers, and increase class attendance through third-party platforms.

Hyperice earns a spot on Fast Company’s 2026 Most Innovative Companies list as it expands wearable recovery, contrast therapy, and at-home wellness technology across the fitness industry.

Your Reformer launches InstructorPro and a Pilates education suite, targeting instructor shortages, class consistency, and scalable programming as reformer Pilates continues to grow globally.

Hussle, part of EGYM, opens a new London headquarters to support hybrid work, showcase fitness technology, and strengthen its role in corporate wellness and employer fitness solutions.

Daxko has launched Elevate Wellness, a partner program that connects fitness operators with telehealth providers, enabling participation in GLP-1 and metabolic health services without taking on clinical risk.

Daxko is making a direct move into the medical wellness category, launching a new program designed to help operators participate in GLP-1 and metabolic health services without taking on clinical risk.

Xponential Fitness has finalized a $17 million settlement with the FTC over past franchising disclosure practices, with no admission of wrongdoing and court approval pending.