Latest Fitness and Wellness Industry News
24 Hour Fitness Founder Mark Mastrov Unveils $10M Las Vegas Fitness Concept
24 Hour Fitness founder Mark Mastrov invests $10M in Founders Club, a new premium fitness concept combining strength training, recovery and wellness in Las Vegas.
Oura Enters GLP-1 Research With First Clinical Trial
Oura launches its first clinical trial with UC San Diego Health to study GLP-1 treatment, bariatric surgery and the role of wearable health data.
WHOOP Names LeBron James Global Ambassador as Wearable Brand Expands Focus on Longevity
WHOOP names LeBron James a global ambassador, formalizing an 11-year relationship as the wearable company expands its focus on health and longevity.
Crunch Fitness Reaches 600 Locations Worldwide as Franchise Expansion
Crunch Fitness reaches 600 gyms worldwide and 4.5 million members as franchise expansion accelerates, including CR Fitness Holdings' 100th location.
Burn Boot Camp Launches Personalized Fitness and Nutrition Tracking
Burn Boot Camp launches My Plan, adding personalized fitness tracking, nutrition guidance and wearable integrations to its member app.
Technogym and World Athletics Launch Global Treadmill Running Championship
Technogym and World Athletics launch RUN X, a global 5 km treadmill championship hosted in fitness clubs, with a $100,000 prize pool and finals in Italy.
Aescape Partners With Tom Brady to Expand Robotic Massage Offerings
Aescape has launched a robotic massage treatment developed with Tom Brady, expanding recovery services across fitness clubs, hotels and wellness facilities.
REFORMD to Open First U.S. Location With 37 Lagree Machines and Integrated Recovery Services
Toronto-based REFORMD will open its first U.S. Lagree studio in Calabasas in January 2027, featuring 37 machines and integrated wellness and recovery services.
Google Expands Fitbit Lineup With Edge as Wearables Market Shifts Toward AI-Powered Health Tracking
Google has introduced Fitbit Edge, expanding its wearables lineup with AI-powered health coaching, advanced fitness tracking and recovery monitoring.
NBA Names David Beckham-Backed IM8 Official Nutrition Partner in Australia and Southeast Asia
The NBA has named David Beckham-backed IM8 its Official Nutrition Partner across Australia and eight Southeast Asian markets in a multiyear agreement.
HYROX Partners With Sweatpals to Help Affiliate Gyms Generate Revenue From Training Events
HYROX and Sweatpals are partnering to help affiliate gyms manage training events, attract participants and generate revenue through HYROX365.
Andrew Wyant Returns as ISSA CEO Amid Growing Demand for Fitness Professionals
Andrew Wyant has returned as CEO of ISSA as the fitness education company looks to address growing industry demand for job-ready personal trainers.
Planet Fitness Launches Annual Fundraising Campaign for Boys & Girls Clubs of America
Planet Fitness has launched its annual October fundraiser for Boys & Girls Clubs of America, continuing a partnership that has raised more than $12 million since 2016.
VASA Fitness Unveils Rebrand as It Plans Nearly 20 New Clubs in 2027
VASA Fitness has unveiled a new brand platform, digital experience and club design as the operator prepares to open nearly 20 locations in 2027.
Club Pilates Expands 80s Week Into Multi-Decade Member Event
Club Pilates is expanding its annual 80s Week into Decades Week, featuring themed classes, music and member events across participating studios.
Hone Health and BODYBAR Pilates Partner to Combine Health Testing and Fitness
Hone Health and BODYBAR Pilates have partnered to offer members access to biomarker testing, physician-guided care and discounted Pilates memberships.
Peloton Launches Foldable Treadmill With Miley Cyrus Campaign
Peloton has launched its foldable Tread Flex treadmill alongside a new “Let Yourself Run” campaign featuring Miley Cyrus.
Playlist Launches AI Analytics Tools
Playlist has launched AI Insights for Mindbody customers, adding AI-powered tools for revenue forecasting, client retention and business benchmarking.
Crunch Fitness Guarantees Interviews for NASM-Certified Personal Trainers
NASM and Crunch Fitness have launched a program guaranteeing NASM-certified personal trainers first-round interviews for open trainer positions across the U.S.
Fitness Operators Report Double-Digit Revenue Growth in HFA Global Survey
HFA’s 2026 Global Report finds surveyed fitness operators recorded 10.7% median revenue growth in 2025 alongside membership and EBITDA gains.