GymNation is turning heads with its latest concept — an in-gym hotel promising recovery without the commute. Dumbbell-shaped towels, protein-on-demand, and "Gymflix" are just the beginning. Is this the future of fitness, or something a little more tongue-in-cheek?

Novo Nordisk says unauthorized compounded versions of Wegovy are cutting into U.S. sales and warns it may pursue legal action to protect its intellectual property. The company has also expanded access to its official savings program.

Hydrow has partnered with Soho House to bring its connected rowing machines to select club locations worldwide, offering members access to guided on-water workout experiences.

Wellhub has entered into a definitive agreement to acquire Urban Sports Club, combining forces to expand access to corporate wellness solutions across 18 countries. The deal brings together 34,500 corporate clients and 83,000 wellness partners, strengthening their position in the global wellbeing space.

Lil Jon brought the beats back to Peloton with a surprise live DJ set during a Club Bangers Tread class on March 14, 2025. His return follows the success of his 2024 Artist Series, which blended cycling, strength, and meditation inspired by his wellness journey and Manifest Abundance album.

Genetic testing company 23andMe has filed for Chapter 11 bankruptcy protection in a move aimed at restructuring operations and facilitating a court-supervised asset sale. Co-founder Anne Wojcicki has stepped down as CEO to position herself as an independent bidder for the company’s assets. The filing follows ongoing financial challenges, a major 2023 data breach, and shifts in the consumer health tech space.

The U.S. Army has launched a YouTube series offering practical health and wellness guidance based on its Holistic Health and Fitness system. The content is designed to support youth with evidence-based strategies used to improve Soldier readiness.

Ergatta’s game-based fitness experience is now live on iFIT-enabled treadmills, following the company’s partnership with iFIT to introduce virtual racing and personalized training games for Pro members.

GymNation has partnered with HYROX to launch dedicated training centres in the Middle East, offering certified equipment, race-standard flooring, and structured classes to support the growing demand for functional fitness competition.

ŌURA appoints Dr. Ricky Bloomfield as Chief Medical Officer, expanding its focus on healthcare partnerships and data-driven health insights in the wearable technology space.

Life Time has been named to Fast Company’s list of the World’s Most Innovative Companies for 2025, ranking among the top 50 globally and earning the No. 1 spot in the Wellness and Personal Care category. The recognition highlights Life Time’s expansion into longevity-focused health services, its investment in performance-based wellness, and its growing presence in racquet sports.

F45 Training has launched FIT House of Brands, bringing together F45 Training, FS8, VAURA Pilates, and wellness services under one unified company. With a focus on functional training, recovery, and community-driven experiences, FIT is expanding its global footprint while redefining holistic wellness in the boutique fitness industry.

ABC Fitness’ Q1 Wellness Watch reveals key fitness trends shaping 2025. With 76% of consumers identifying as active, gym check-ins hitting 106 million, and AI-driven fitness tracking on the rise, the industry is seeing a shift toward hybrid workouts, affordability, and holistic wellness.

A new study identifies the top U.S. cities best positioned to support extreme longevity, highlighting the factors that could help someone live to 150. Researchers analyzed wellness indicators, healthcare access, social connections, and education levels to determine the nation's top longevity hotspots.

F45 Training has signed a multi-year global partnership with Red Bull, marking the energy drink brand’s first official collaboration with a fitness studio network. The deal will introduce Red Bull products into F45 studios worldwide, integrate brand activations into fitness events, and connect with F45’s HYROX partnership for new training experiences. Red Bull products are expected to be available in studios by June 2025.

CrossFit is up for sale as Berkshire Partners looks to exit its investment, with Moelis & Company advising on potential buyers. The sale comes as affiliate numbers have dropped from over 14,000 to under 10,000, raising questions about the future of the brand and its global network.

STRONG Pilates is expanding its U.S. growth plan with over 155 locations in development, backed by a strategic partnership with wellness investor Momentic Studios. The global fitness franchise, now operating 80+ studios across 11 countries, continues its rapid expansion after an 18% network revenue increase in 2024.

FIBO’s latest expansion introduces Hall 1, a dedicated space where longevity, wellness, and hospitality take center stage. With expert panels, hands-on experiences, and industry networking, the shift highlights how fitness businesses are adapting to meet growing demand for recovery, mental well-being, and long-term health solutions.

WHOOP and [solidcore] partner to enhance wearable tracking for reformer-based strength training. The new WHOOP activity mode provides more accurate insights into [solidcore]’s controlled, time-under-tension workouts, improving training and recovery metrics.

Peloton introduces kettlebell training to its platform, offering expert-led classes and structured programs on the Peloton and Strength+ apps. Explore dynamic workouts designed to build strength, endurance, and mobility.