Discover how Plunge and SWTHZ are transforming the wellness industry with their new strategic partnership, bringing advanced cold therapy to fitness studios nationwide.

Discover the booming sauna market in the US, projected to grow by USD 12.19 million with a 4.02% CAGR by 2027. Explore how saunas, rooted in ancient traditions, have become a mainstream wellness trend, offering relaxation and well-being in today's fast-paced world.

All Things Fitness and Wellness had a chance to experience the ultimate relaxation at Tuff City Wood-Fired Saunas in Tofino. Nestled on the breathtaking Pacific Ocean, this unique sauna experience is like no other. With wood-fired heating, the sauna is perfect for those looking for a deep sweat. With traditional Finnish sauna culture, visitors are encouraged to take a dip in the ocean after the sauna to cool off and complete the experience. With a beautiful view of the ocean, the experience of a wood-fired sauna is an unforgettable one.

AIKA Spa in Squamish, British Columbia offers a private experience along the Sea to Sky Corridor. Krissy Vann, Host of All Things Fitness and Wellness toured the Creekside location in Squamish and learned about the AIKA Cycle of hot and cold therapy.

The Global Sauna Market is expected to reach $4.6B by 2025 and the Cold Plunge Market $429M by 2030. ATFW visited Aika Spa in Squamish, British Columbia to learn more about hot and cold cycling.