Jennifer Aniston and Pvolve Highlight Strength Training to Keep Members Engaged Beyond January

Jennifer Aniston partners with Pvolve to launch a six-week strength training challenge in 2025, addressing fitness retention with innovative workouts, expert coaching, and a focus on longevity.

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Apple Fitness+ Integration with Strava Highlights Strategic Move for User Retention in 2025

Discover how Apple Fitness+ and Strava's new integration enhances user engagement, offering advanced tracking, community sharing, and strategic tools to drive fitness retention in 2025.

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Strength Training and Sauna Use Dominate 2025 Fitness Goals, Life Time Survey Finds

Discover 2025's top fitness trends, from strength training to sauna sessions, as revealed by Life Time's latest survey. Explore how recovery and holistic wellness are reshaping gym experiences.

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Strength Training Trend Continues in 2025, Planet Fitness Expands Equipment Offerings

Strength training continues to dominate fitness trends in 2025. Learn how Planet Fitness is responding with new equipment and investments to meet the demand while addressing retention challenges in the New Year fitness surge.

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