Dr. Jessica Shepherd Joins Pvolve to Lead Women’s Health Initiatives

Pvolve appoints Dr. Jessica Shepherd as Head of Medical Affairs to lead clinical research and develop women’s health programs, focusing on aging, menopause, and functional fitness solutions.

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Mohammed Iqbal Steps Down as SweatWorks CEO, Joins ABC Fitness as Strategy Officer

Mohammed Iqbal becomes Chairman of SweatWorks and joins ABC Fitness as fractional Chief Strategy Officer, focusing on AI, partnerships, and strategic growth in the fitness industry.

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Technogym Shifts Focus to Preventative Health with Data-Driven 'Healthness' Initiative

Technogym introduces Healthness, a data-driven approach to preventative health, leveraging AI and personalized training programs to promote long-term wellness and tailored fitness solutions.

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Kim Kardashian and Nike Team Up for the Launch of NikeSKIMS

Nike and SKIMS have announced NikeSKIMS, a new activewear brand combining Nike’s performance innovation with SKIMS’ body-inclusive design. Launching in the U.S. this spring, the collection aims to blend function and style for athletes and everyday wear.

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Aerobic Exercise May Give Adults With ADHD a Cognitive Boost, Study Finds

A new study published in Psychiatry Research finds that 30 minutes of aerobic exercise can temporarily boost cognitive function in adults with ADHD, improving focus, impulse control, and motor learning.

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Health & Fitness Association Names First-Ever Hall of Fame Inductees

The Health & Fitness Association (HFA) has announced its inaugural Hall of Fame class, honoring six industry leaders for their lasting contributions. The induction ceremony will take place on March 11 at The HFA Show in Las Vegas.

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Love at First Lift: Why Exercising With Your Partner Strengthens More Than Muscles, Study Finds

Discover how exercising with a romantic partner boosts mood, strengthens relationships, and enhances the workout experience. A new study reveals why couples who sweat together stay together.

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Perspire Sauna Studio Announces Major Expansion

Perspire Sauna Studio is expanding in California with 13 new locations in the San Francisco Bay Area, San Diego, and Pasadena. As demand for infrared sauna therapy grows, the company continues to increase its presence in key wellness markets.

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Planet Fitness Announces Leadership Changes as Part of 2025 Growth Strategy

Planet Fitness has announced leadership changes effective March 3, 2025, appointing Bill Bode as Chief Operating Officer and Jennifer Simmons as Chief Strategy Officer. Learn more about the company's executive restructuring and growth strategy.

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Cold Plunges Are Booming, But a New Study Finds Benefits May Be Short-Lived

Cold plunges are rising in popularity, but do the benefits last? A new systematic review published in PLOS One examines the short-term and long-term effects of cold water immersion on stress, inflammation, immunity, and overall well-being. Discover what the research reveals about this growing wellness trend.

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TRX Introduces Rehabilitation Initiative Featuring PT-Approved Tools and Training

TRX is expanding into physical therapy and rehabilitation with PT-approved equipment, practitioner education, and digital rehab programming. Learn how the company is integrating functional training into clinical and at-home recovery.

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Pickleheads Raises $2.5M to Fix Pickleball’s Growing Pains

Pickleheads raises $2.5M to address pickleball’s rapid growth, tackling court shortages and improving game organization. Discover how this investment is shaping the future of recreational play and player access.

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Global Sleep Report Finds People Are Losing 20 Days of Rest Per Year

Discover how fitness businesses can help combat the global sleep crisis by promoting exercise as a natural sleep aid. Learn about key sleep disruptors, disparities in rest quality, and how gyms can integrate recovery-focused programs to support holistic wellness.

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AI-Driven Innovation Underpins Growth in Health and Wellness Industry, Report Finds

Discover key insights from the latest health and wellness market report, highlighting a projected $2.07 trillion growth by 2029. Explore trends in fitness, wearable technology, AI-driven personalization, and preventative healthcare shaping the industry's future.

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Peloton on the Rebound: Q2 FY2025 Results Show Signs of Progress

Peloton's Q2 FY2025 results show signs of recovery with $673.9 million in revenue, improved member engagement, reduced debt, and increased projections for EBITDA and cash flow.

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Saudi Arabia Advances Vision 2030 Through SFA’s International Sporting Events

Saudi Arabia's Vision 2030 gains momentum with the 2025 SFA Expo and Riyadh Marathon. Discover event details, key sponsors, and how these initiatives aim to promote fitness and wellness nationwide.

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FLiiP Raises $3.2M to Expand Fitness Business Software Amid Rapid Growth

FLiiP, a fitness business management software provider, secures $3.2M in seed funding led by Cultivation Capital to drive growth, expand operations, and enhance tools for multi-location gyms.

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Study Finds Women Struggle With Judgment, Safety, and Empowerment in Fitness Spaces

A new PLOS ONE study of 279 women gym-goers reveals key challenges, with nearly 72% facing unsolicited comments and 55% feeling body insecurity. Discover how gyms can foster inclusivity and empower members by addressing these barriers.

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Climbing Gyms Rise to New Heights

Discover how AI is transforming the climbing gym industry. The global market is projected to grow by $7.72 billion from 2025-2029, driven by innovation, rising popularity, and Olympic exposure. Explore key trends and challenges.

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Life Time Expands Recovery Offerings with Cold Plunge Rollout Nationwide

Life Time (NYSE: LTH) is enhancing recovery offerings with cold plunges at over 70 locations by 2025. Learn about the benefits of cold therapy for energy, sleep, and mental resilience.

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