Wellhub to Acquire Urban Sports Club, Expanding Global Corporate Wellness Reach

Wellhub has entered into a definitive agreement to acquire Urban Sports Club, combining forces to expand access to corporate wellness solutions across 18 countries. The deal brings together 34,500 corporate clients and 83,000 wellness partners, strengthening their position in the global wellbeing space.

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Lil Jon Brings the Beats Back to Peloton With Surprise DJ Set on the Tread

Lil Jon brought the beats back to Peloton with a surprise live DJ set during a Club Bangers Tread class on March 14, 2025. His return follows the success of his 2024 Artist Series, which blended cycling, strength, and meditation inspired by his wellness journey and Manifest Abundance album.

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23andMe Files for Chapter 11 Bankruptcy; CEO Resigns to Pursue Independent Bid

Genetic testing company 23andMe has filed for Chapter 11 bankruptcy protection in a move aimed at restructuring operations and facilitating a court-supervised asset sale. Co-founder Anne Wojcicki has stepped down as CEO to position herself as an independent bidder for the company’s assets. The filing follows ongoing financial challenges, a major 2023 data breach, and shifts in the consumer health tech space.

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U.S. Army Launches YouTube Series Promoting Holistic Health for Youth

The U.S. Army has launched a YouTube series offering practical health and wellness guidance based on its Holistic Health and Fitness system. The content is designed to support youth with evidence-based strategies used to improve Soldier readiness.

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Ergatta and iFIT Partner to Bring Gamified Fitness to Connected Equipment Users

Ergatta’s game-based fitness experience is now live on iFIT-enabled treadmills, following the company’s partnership with iFIT to introduce virtual racing and personalized training games for Pro members.

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GymNation Partners with HYROX to Launch Official Training Centres in the Middle East

GymNation has partnered with HYROX to launch dedicated training centres in the Middle East, offering certified equipment, race-standard flooring, and structured classes to support the growing demand for functional fitness competition.

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ŌURA Names Chief Medical Officer, Partners with Costco to Scale Health Tech

ŌURA appoints Dr. Ricky Bloomfield as Chief Medical Officer, expanding its focus on healthcare partnerships and data-driven health insights in the wearable technology space.

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Life Time Named to Fast Company's List of the World’s Most Innovative Companies for 2025

Life Time has been named to Fast Company’s list of the World’s Most Innovative Companies for 2025, ranking among the top 50 globally and earning the No. 1 spot in the Wellness and Personal Care category. The recognition highlights Life Time’s expansion into longevity-focused health services, its investment in performance-based wellness, and its growing presence in racquet sports.

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FIT House of Brands Expands F45 Training’s Global Presence and Wellness Offerings

F45 Training has launched FIT House of Brands, bringing together F45 Training, FS8, VAURA Pilates, and wellness services under one unified company. With a focus on functional training, recovery, and community-driven experiences, FIT is expanding its global footprint while redefining holistic wellness in the boutique fitness industry.

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ABC Fitness Report: Gym Visits Climb as AI and Wearables Take Over

ABC Fitness’ Q1 Wellness Watch reveals key fitness trends shaping 2025. With 76% of consumers identifying as active, gym check-ins hitting 106 million, and AI-driven fitness tracking on the rise, the industry is seeing a shift toward hybrid workouts, affordability, and holistic wellness.

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Study Identifies Longevity Hotspots: 10 Cities Where a 150-Year Lifespan Is Possible

A new study identifies the top U.S. cities best positioned to support extreme longevity, highlighting the factors that could help someone live to 150. Researchers analyzed wellness indicators, healthcare access, social connections, and education levels to determine the nation's top longevity hotspots.

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F45 Training Gets Its Wings with New Red Bull Partnership

F45 Training has signed a multi-year global partnership with Red Bull, marking the energy drink brand’s first official collaboration with a fitness studio network. The deal will introduce Red Bull products into F45 studios worldwide, integrate brand activations into fitness events, and connect with F45’s HYROX partnership for new training experiences. Red Bull products are expected to be available in studios by June 2025.

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CrossFit Looks for a New Owner as Affiliate Numbers Decline

CrossFit is up for sale as Berkshire Partners looks to exit its investment, with Moelis & Company advising on potential buyers. The sale comes as affiliate numbers have dropped from over 14,000 to under 10,000, raising questions about the future of the brand and its global network.

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STRONG Pilates Announces Major U.S. Expansion with Over 155 Locations

STRONG Pilates is expanding its U.S. growth plan with over 155 locations in development, backed by a strategic partnership with wellness investor Momentic Studios. The global fitness franchise, now operating 80+ studios across 11 countries, continues its rapid expansion after an 18% network revenue increase in 2024.

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FIBO Expands with Hall 1, Putting Longevity and Wellness in the Spotlight

FIBO’s latest expansion introduces Hall 1, a dedicated space where longevity, wellness, and hospitality take center stage. With expert panels, hands-on experiences, and industry networking, the shift highlights how fitness businesses are adapting to meet growing demand for recovery, mental well-being, and long-term health solutions.

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WHOOP and [solidcore] Partner to Enhance Wearable Tracking for Reformer-Based Workouts

WHOOP and [solidcore] partner to enhance wearable tracking for reformer-based strength training. The new WHOOP activity mode provides more accurate insights into [solidcore]’s controlled, time-under-tension workouts, improving training and recovery metrics.

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Peloton Adds Kettlebell Training to Its Strength Lineup

Peloton introduces kettlebell training to its platform, offering expert-led classes and structured programs on the Peloton and Strength+ apps. Explore dynamic workouts designed to build strength, endurance, and mobility.

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New Research Finds US Wellness Economy Valued at $2 Trillion, Accounting for One-Third of Global Market

New research from the Global Wellness Institute (GWI) reveals that the US wellness economy has reached $2 trillion, making up one-third of the global market. The report highlights the industry's rapid growth, outpacing other major markets like China and Germany, with strong gains in fitness, nutrition, mental wellness, and workplace health sectors.

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EGYM Genius Aims to Give Fitness Operators AI-Powered Muscle

EGYM Genius introduces AI-powered strength training with the Smart Strength Squat, Squat Flexibility Test, and Business Suite 2.0, giving fitness operators data-driven tools to enhance performance and member experience.

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ABC Fitness and Truemed Partner to Make Gym Memberships More Affordable

ABC Fitness partners with Truemed to expand HSA/FSA access for gym memberships, making fitness more affordable for eligible Americans. Learn how this collaboration removes financial barriers to health and wellness.

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