Jennifer Aniston partners with Pvolve to launch a six-week strength training challenge in 2025, addressing fitness retention with innovative workouts, expert coaching, and a focus on longevity.

Discover how Apple Fitness+ and Strava's new integration enhances user engagement, offering advanced tracking, community sharing, and strategic tools to drive fitness retention in 2025.

Discover 2025's top fitness trends, from strength training to sauna sessions, as revealed by Life Time's latest survey. Explore how recovery and holistic wellness are reshaping gym experiences.

Strength training continues to dominate fitness trends in 2025. Learn how Planet Fitness is responding with new equipment and investments to meet the demand while addressing retention challenges in the New Year fitness surge.

Ladder, the top iOS strength training app, secures $105M in funding to expand into Android, corporate wellness, and global markets, meeting growing demand for digital fitness solutions.

Darren MacDonald appointed as Tonal's new CEO, succeeding Krystal Zell. With over 20 years of experience in digital strategy, MacDonald aims to advance personalized strength training technology and drive future growth.

Explore Fit Truk, a fully equipped mobile gym on wheels, offering outdoor fitness adventures. The Fit Truk was founded by industry experts Hailee Bland Walsh and Josh Guffey. This innovative mobile solution allows gym owners and operators to expand their reach and clientele. Check out the latest All Things Fitness and Wellness gym tour.