Perspire Sauna Studio Announces Major Expansion
Krissy Vann | Host, All Things Fitness and Wellness
The global sauna and spa market has been experiencing notable growth, driven by an increasing consumer focus on health and wellness. According to Grand View Research, the global sauna market was valued at approximately $859.5 million in 2023 and is projected to reach $1.27 billion by 2030, expanding at a compound annual growth rate of 5.9%. This upward trend reflects a rising demand for wellness services, including sauna therapies, as individuals seek alternative methods for relaxation and health improvement.
In response to this growing demand, Perspire Sauna Studio, recognized as the largest full-spectrum infrared and red-light sauna therapy franchise in the United States, has announced plans to expand its presence in California. The company has secured four separate franchise agreements that will introduce 13 new studios across the state, specifically targeting the greater San Francisco Bay Area, San Diego, and Pasadena. These additions will complement the 17 existing studios already operating in California.
"We're thrilled to bring 13 new Perspire Sauna Studios to some of California's most vibrant communities," stated Lee Braun, Founder and CEO of Perspire Sauna Studio. "This growth is especially significant because it's happening right here in our home state. California is where we started 15 years ago, and it will always be the heart of our journey. We're proud to continue growing our roots in the place that started it all."
The expansion includes notable developments in San Diego, where franchisee Jing He has committed to opening three units. He, who transitioned from a career in accounting and finance, expressed a desire for a more flexible schedule to support her family, leading her to invest in Perspire Sauna Studio.
Additionally, franchisee Kiki Barnes plans to establish five studios along the San Diego coast, from Carlsbad to La Jolla. Barnes, who previously worked for Perspire and has a background in cinematic marketing and graphic design, emphasized her passion for health optimization. "After working as an employee for a few months and furthering my knowledge about the benefits of infrared saunas as well as the business side of Perspire, I'm excited to build my own portfolio of studios and help more Californians maximize their health journey through the use of infrared saunas and red-light therapy," Barnes said.
In the Los Angeles area, Daughters del Fuego LLC has signed a three-unit development deal, with plans to open studios in Pasadena, Northeast Los Angeles, and Hancock Park. The group, composed of longtime friends, became interested in infrared saunas during a family member's surgical recovery.
Northern California will also see growth, with a franchise agreement bringing two new studios to the San Francisco Bay Area, led by a fitness instructor and a marketing executive.
This strategic expansion aligns with the increasing consumer interest in wellness services and positions Perspire Sauna Studio to meet the rising demand for sauna therapies in key California markets.
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Credit: Perspire Sauna Studio