Wellhub to Acquire Urban Sports Club, Expanding Global Corporate Wellness Reach
Krissy Vann | Host, All Things Fitness and Wellness
Wellhub has entered into a definitive agreement to acquire Urban Sports Club, a European provider of employee benefit programs and consumer wellness solutions. The acquisition marks a significant expansion for Wellhub’s global strategy, connecting its wellness offerings in the US, Latin America, and Europe with Urban Sports Club’s strong regional presence.
The deal will bring together a combined network of 34,500 corporate clients and 83,000 wellness partners, including premium gyms, boutique studios, and digital wellness providers. Together, the companies aim to broaden access to both physical and digital wellbeing solutions for millions of employees across 18 countries.
“This acquisition represents a significant milestone in Wellhub’s European strategy,” said Cesar Carvalho, CEO of Wellhub. “Urban Sports Club’s deep-rooted presence in Europe, coupled with their innovative approach to employee wellness, makes them an ideal partner as we meet the surging demand for holistic corporate wellness solutions and employee benefits. This strategic combination will empower more companies to invest in their employees’ health, ultimately leading to a more engaged and productive workforce.”
The acquisition comes at a time when corporate wellness is gaining momentum in Europe, driven by increased awareness of mental health, rising healthcare costs, and the shift toward hybrid work models. According to the companies, the integration of Urban Sports Club’s network across seven countries with Wellhub’s coverage in 11 countries will enhance offerings for both employers and wellbeing partners.
Urban Sports Club will continue operating as a separate entity as both companies work toward integration. Wellhub will remain focused on its core B2B strategy, while Urban Sports Club will continue to develop its existing consumer and corporate offerings.
Urban Sports Club’s co-founders and Co-CEOs, Moritz Kreppel and Benjamin Roth, will remain actively involved in the company and will join Wellhub’s Global Leadership Team. Both have also reinvested in the combined entity.
“This is an exciting day for Urban Sports Club—for us and for the entire wellbeing and fitness industry,” said Kreppel. “This acquisition is a perfect strategic fit: while Wellhub brings global reach and a technology platform, Urban Sports Club has a strong presence in Europe with a broad network of local partners. Our shared mission to inspire more and more people to lead an active and healthy lifestyle aligns perfectly. For our partners, members, and corporate clients, as well as our employees, this creates new opportunities for growth, diversity, and innovation.”
Roth added, “We are at the beginning of an incredibly exciting chapter. Together with Wellhub, we can offer millions of people even more opportunities to stay active, healthy, and connected. The timing couldn’t be better, as our market is growing rapidly, driven by increasing awareness of health and wellbeing. This acquisition is a great opportunity for us to grow faster and drive the market forward with new ideas and innovations – benefiting our partners and members in particular."
The transaction is subject to customary regulatory closing conditions.
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