Hydrow Launches Partnership with Soho House Across Global Locations
Krissy Vann | Host, All Things Fitness and Wellness
Hydrow has announced a partnership with Soho House. The collaboration brings Hydrow machines to select Soho House locations as part of the club’s expanded fitness offerings.
According to Hydrow, the machines are designed to simulate an on-water rowing experience using technology and video content from waterways around the world, including locations such as Florence, London, and Rio de Janeiro. The workouts feature instructors guiding users through rowing sessions that aim to combine cardiovascular and strength training.
“We are thrilled to partner with the iconic Soho House brand to bring Hydrow’s unparalleled on-water experience of rowing to its members,” said John Stellato, President and CEO of Hydrow. “Rowing is the most efficient workout on the market, and we look forward to bringing our premium machines and immersive and authentic content to Soho House members around the world.”
The rowers are now available at the following Soho House locations: Amsterdam, Berlin, Barcelona, Paris, Rome, Soho Farmhouse, Babington House, Shoreditch House, Brighton Beach House, Chicago, Miami, Nashville, White City House, and Soho Warehouse Los Angeles.
In addition to on-site access, members of Soho House are eligible for a $500 discount on personal purchases of the Hydrow machine for home use.
The partnership is part of Hydrow’s broader strategy to expand its distribution and customer base. The company recently acquired Speede Fitness and has worked on collaborations tied to the film The Boys in the Boat, the PBS docuseries Hope in the Water, and the Pantone Color of the Year campaign. Hydrow reports raising more than $300 million in funding to date, with backing from celebrity investors including Kevin Hart, Travis Kelce, and Justin Timberlake.
