Krissy Vann | Host, All Things Fitness and Wellness

Yelp, a prominent business directory and crowd-sourced review platform, has released their 2024 trend report. The findings underscore a notable shift towards recovery-centric practices within gyms, spas, and physical therapy centers.

Surging Interest in Cold Plunge Therapy

According to the report, searches for cold plunge therapy saw a significant increase at 521%. This method, involving exposure to cold water for potential benefits such as improved circulation, mindfulness, and reduced inflammation, has gained traction among those seeking holistic approaches to well-being.

Sober Curious Movement Gaining Traction

The report indicates a cultural shift in nightlife preferences, with a remarkable 137% surge in searches for mocktails—non-alcoholic alternatives to traditional drinks. This shift aligns with the broader "sober curious" movement, where individuals, particularly from younger demographics, are opting for alcohol-free socializing experiences.

Infrared Sauna Therapy on the Rise

The growing popularity of infrared sauna therapy is evident, with searches experiencing a 40% increase compared to the previous year. This method, utilizing infrared light for potential benefits such as increased energy levels and post-workout recovery, reflects a broader trend towards holistic well-being practices.

Stretching Classes Ascend as a Preferred Fitness Option

Stretching classes are gaining prominence, surpassing yoga in popularity with a 35% increase in searches. These low-impact workouts cater to individuals seeking effective yet accessible options to alleviate discomfort and improve flexibility. Reformer Pilates, in particular, experienced a substantial 71% rise in searches

Resurgence of Retro Group Workouts

Notably, step aerobics is seeing a revival (up 54%) and Jazzercise (up 16%). Modern adaptations of these retro workouts are becoming sought-after offerings in contemporary fitness studios.

Whether through recovery-focused fitness centers, alcohol-free socializing, infrared sauna therapy, stretching classes, or the resurgence of low-impact workouts, the trends suggest a collective movement towards holistic well-being practices.

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