Nearly Half of US Households Own a Wearable, Study Finds
Krissy Vann | Host, All Things Fitness and Wellness
In today's fitness world, personalization is more important than ever. Gym-goers are looking for tailored experiences, and technology is stepping up to meet this demand. The integration of advanced wearables and artificial intelligence is transforming the fitness industry, providing valuable insights to operators, members, and trainers.
These detailed metrics offer significant insights, allowing gym-goers and their trainers to optimize fitness routines effectively. Various data points can be tracked such as steps taken, calories burned, time spent in heart rate training zones, average and maximum HR values, and the frequency and duration of workouts.
Recent consumer research from Parks Associates reveals that 48% of US internet households own a wearable, such as a smartwatch or fitness tracker. The study also highlights that smartwatches, particularly the Apple Watch, dominate the market, with Apple representing two-thirds of the market share. Kristen Hanich, Director of Research at Parks Associates, notes that smartwatch owners are highly interested in digital therapeutic solutions and other connected health products.
The future of fitness lies in the combination of human expertise and technological innovation. As wearables and AI continue to evolve, the ability to offer highly personalized fitness experiences will only improve. This trend not only enhances individual workout routines but also paves the way for a more holistic approach to health and wellness.
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