Peloton recently launched its 'Find Your Push. Find Your Power.' campaign aimed at targeting millennial men. Featuring NFL stars T.J. and J.J. Watt, the campaign highlights Peloton’s challenging workouts to attract a broader male audience and expand its membership base.

Lululemon lowers its 2024 revenue forecast after missing Q2 sales expectations, citing challenges in the U.S. market and the recall of its Breezethrough leggings.

Beth Potter joins Walla as Vice President of Sales, bringing over a decade of experience to drive software adoption and revenue growth in the fitness industry.

Discover how the IOC's new AI agenda and Technogym's advanced training tools are set to revolutionize athlete performance at the Paris 2024 Olympics. Learn about the role of AI in sports and the innovations transforming Olympic training.

Lumin Fitness signs eight-unit development deal with Louisiana Fit, expanding The World's Smartest Fitness Studio into New Orleans, Lafayette, and Baton Rouge. Learn more about this innovative partnership and Lumin's AI-powered fitness experience.

Discover how nearly half of US households are embracing wearable technology for personalized fitness experiences. Learn about

10 Fitness introduces a new automated system ensuring 24/7 access for members, providing seamless entry and uninterrupted workouts. Discover how 10 Fitness is enhancing convenience and reliability with innovative technology.

Fitbit Ace LTE is a new, first-of-its-kind connected smartwatch that transforms exercise into play and safely helps kids lead more active, independent lives.

Discover the transformative power of virtual reality workouts as recent research highlights a 91% improvement in emotional well-being. Explore the mental health benefits of VR fitness and its impact during Mental Health Awareness Month.

Discover how Garmin smartwatches are reshaping fitness assessments for U.S. Space Force Guardians. Explore the innovative partnership between Garmin and the Air Force Research Laboratory in this groundbreaking fitness revolution

ISSA and Orangetheory Fitness® partnership. A collaboration between leading online fitness certifications and data-driven workouts, aimed at delivering enhanced coaching experiences in the evolving fitness landscape.

Get the lowdown on F45 Training's website makeover, where user-friendly class bookings, inclusive fitness visuals, immersive workout videos, and a wealth of wellness content take center stage. Explore the intriguing fusion of fitness and technology, emblematic of the changing fitness landscape. Plus, delve into the broader industry trend of weaving holistic well-being into the fitness fabric.

Discover the latest revelations in the realm of fitness apps through a groundbreaking research article featured in Humanities and Social Sciences Communications. As smartphones become an essential part of modern life, the intersection of digital technology and health has given rise to a thriving fitness app ecosystem. This in-depth study examines the evolving trends in individuals' inclination towards fitness apps from 2020 to 2023, unearthing captivating insights into this dynamic phenomenon.