Technogym Shifts Focus to Preventative Health with Data-Driven 'Healthness' Initiative
Krissy Vann | Host, All Things Fitness and Wellness
Technogym is steering its business toward preventative health with the launch of its new "Healthness" initiative. The company, which has evolved over the past four decades from focusing on traditional fitness solutions to incorporating digital technology and artificial intelligence, is now emphasizing hyper-personalized training programs aimed at improving long-term health outcomes.
Healthness builds on Technogym’s long-standing "Wellness" concept but extends beyond physical activity to target broader health metrics. By integrating AI and data collected from its Mywellness Open Platform, which tracks information from millions of users globally, the company is aiming to make preventative care more accessible through individualized exercise prescriptions.
Central to this initiative is the belief that lifestyle factors, rather than genetics alone, play a significant role in health. Citing scientific research, Technogym notes that 70-80% of an individual’s health is influenced by epigenetics—factors such as physical activity, nutrition, and stress management. Healthness seeks to address this by delivering programs that target muscular strength, cardiovascular endurance, balance, flexibility, and cognitive function.
One of the key features of the Healthness offering is the Technogym Checkup, an assessment tool designed to measure physical and cognitive parameters. By utilizing AI, the system automatically generates personalized training regimens that adapt as the user progresses. The company’s new equipment lines, Biostrength and Biocardio, are connected to this ecosystem, allowing users to track performance data and adjust their training in real-time.
From a business perspective, Technogym’s move highlights a growing trend within the fitness industry toward personalization and data-driven solutions. The approach not only aims to help individuals improve their immediate fitness levels but also to promote long-term health by preventing chronic diseases. For gym operators, corporate wellness providers, and healthcare professionals, Healthness presents an opportunity to expand their service offerings and meet rising consumer demand for tailored wellness solutions.
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Technogym Healthness