Kim Kardashian and Nike Team Up for the Launch of NikeSKIMS
Krissy Vann | Host, All Things Fitness and Wellness
Kim Kardashian, often credited as the original influencer, is expanding her business empire into activewear. Nike, Inc. and SKIMS have announced NikeSKIMS, a new brand that merges Nike’s performance innovation with SKIMS’ approach to body-inclusive design. The first collection will launch in the U.S. this spring, with a global rollout planned for 2026.
NikeSKIMS will combine Nike’s focus on sport science and technical apparel with SKIMS’ emphasis on fit and shaping. The goal is to create activewear that supports a range of body types while maintaining performance functionality.
"We're energized by the opportunity to build a new brand and shake things up for the next generation of athletes* with NikeSKIMS," said Heidi O'Neill, President of Consumer, Product & Brand at Nike, Inc. "This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes* into sport and movement with product that makes them feel strong and sexy."
The partnership signals an expansion of SKIMS beyond its roots in shapewear and loungewear. "Over the past five years, SKIMS has redefined the intimates and loungewear industry," said Jens Grede, Co-Founder & CEO of SKIMS. "Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we're poised to create a new standard in the global fitness and activewear market."
NikeSKIMS is positioning itself as a brand for both professional athletes and everyday consumers. "Nike and SKIMS share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women," said Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS. "This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We're incredibly excited to unveil our first collection this Spring."
The collaboration enters a competitive activewear market where brands are focusing on both technical performance and aesthetic appeal. As NikeSKIMS prepares for launch, its reception will likely shape future trends in the fitness apparel industry.
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Credit: NikeSKIMS