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Technogym Shifts Focus to Preventative Health with Data-Driven 'Healthness' Initiative
Technogym introduces Healthness, a data-driven approach to preventative health, leveraging AI and personalized training programs to promote long-term wellness and tailored fitness solutions.
Tonal Appoints Darren MacDonald as New CEO
Darren MacDonald appointed as Tonal's new CEO, succeeding Krystal Zell. With over 20 years of experience in digital strategy, MacDonald aims to advance personalized strength training technology and drive future growth.
Challenges Intensify for BowFlex Amidst Financial Uncertainty
Dive into the recent developments surrounding BowFlex's financial struggles and strategic efforts to stay afloat in the competitive fitness equipment market. Uncover how changing consumer preferences and market conditions are shaping the future of the industry and what lies ahead for BowFlex.