Lumin Fitness Announces Eight-Unit Development Deal with Louisiana Fit
Krissy Vann | Host, All Things Fitness and Wellness
Smart fitness company Lumin announced today the signing of an eight-unit development deal for Lumin Fitness with new franchise partner Louisiana Fit. This agreement marks the second multi-unit franchise deal for Lumin, with plans to expand into key Louisiana markets over the next four years, including New Orleans, Lafayette, and Baton Rouge.
The Louisiana Fit investment group is led by Kevin Moody, who has long-standing business ties in Louisiana and has operated hundreds of franchise locations across the United States with renowned brands such as Planet Fitness, Popeyes, and Pizza Hut.
"When we were introduced to Lumin Fitness, we knew it was a fit," said Moody. "The distinctive business model and technology, combined with the team's expertise and scalability potential, were precisely what we were seeking for our next investment. We can't wait to introduce this innovative concept to the people of Louisiana."
Lumin's proprietary operating system, Lumin OS, is designed to enhance the fitness experience through advancements in artificial intelligence, spatial augmented reality, gamification, motion tracking, and personalized audio. The brand's smart studio concept, powered by Lumin OS, is revolutionizing the boutique fitness industry with an AI-infused, gamified, and hyper-personalized workout experience in a group fitness setting. In September 2023, the brand opened its first Lumin Fitness studio in Irving-Las Colinas, Texas, featuring wall-to-wall LED screens that immerse members in a highly interactive fitness environment that makes workout sessions more efficient and engaging.
Lumin Fitness was created by a team of fitness, franchising, and gaming industry veterans. The concept aims to change the game for fitness consumers and introduce a unique new franchise opportunity with minimal staffing, improved automation, and operational efficiencies. Lumin is actively seeking more prospective owners and views this partnership with Louisiana Fit as a direct reflection of how the brand plans to continue growing.
"Kevin Moody and Louisiana Fit are a wonderful addition to our network with their deep business ties in Louisiana and vast fitness experience," said Craig Sherwood, Chief Development Officer at Lumin. "Our goal is to create a group of strong multi-unit operators who are as invested in our success as we are in theirs."
This new development deal underscores Lumin's commitment to expanding its innovative fitness concept and solidifying its presence in the competitive boutique fitness market.
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